According to Analysys think tank study shows that in 2015 the overall market size parenting industry has exceeded 2 trillion yuan, 2018 paternity industry market size is expected to exceed 3 trillion yuan. Last year, a leading brand in the domestic parent-child market officially released a white paper on parent-child travel. In its "White Paper", a series of parameters and indicators on parent-child travel were listed . It was pointed out that children aged 6-10 live most frequently, accounting for It is 46.2%. The children of different ages travel the contents of all ages experience are slightly different, such as 5-6-year-old child is in a curious stage, travel a few days to 2-3 days based, experience content by hand DIY, parent-child interaction, as the natural sightseeing The main children of 7-9 years old focus on natural sciences, natural classes , outdoor sports, winter and summer camps and so on.
At the same time, relative to other markets, parent-child travel has to take into account the multiple functions of adult vacation and child travel, parent-child entertainment and children's education, so it puts higher requirements on the company's operational capabilities . In recent years, the major domestic OTAs and vertical platforms have increased the number of parent-child brands, and the market has shown a pattern of flowers. It can be seen that whether it is an investor who intends to invest in a water park or an operator of water park operation management, it is necessary to vigorously explore such a market trend and try to cater to it. Seize such a large market dividend cake.
First, according to the white paper above show us on parent-child theme water park design should be based on age children design different parenting content of water park equipment, packaging and other themes to attract the attention of children, to maximize meet children of different ages The various psychological requirements and psychological expectations for the water park!
Second, pay attention to the parent-child education link, as stated in the White Paper, to achieve the realm of “small play, play, learn, enjoy, and enjoyâ€. So that the whole family both adults and children have harvested!
Third, the science and technology of water park equipment . The technology of water park equipment should be combined with various technologies of the current society, such as novel animation and artificial intelligence. Do not say to a parent-child play is what gun water cannons water slide third kind! But should be combined with the current popularity of various elements introduced new products for children playing in the water. Therefore, for the water park equipment requirements are also higher product updates!
Fourth, for some small and medium-sized water parks, there are limited activities in the park. It is impossible to play new tricks every year and add new equipment like the Chimelong Water Park. You can only work hard on the marketing of water parks to create new highlights. Otherwise, tourists who have already “see more knowledge†will definitely not buy it. For example, holding some competitions, events, and performing some performances at regular intervals are good choices.
According to the White Paper, the parent-child market has experienced explosive growth in recent years. It is estimated that by the end of 2018, the number of parent-child users in China will reach 286 million, and the market size will reach 50 billion. At the same time, IP, entertainment, themes, and technology have also become the development direction of parent-child products in the context of consumption upgrading. The family-friendly vacation experience of “small play, play with learning, great fun, and enjoyment†will be more popular for families and families.
At the same time, relative to other markets, parent-child travel has to take into account the multiple functions of adult vacation and child travel, parent-child entertainment and children's education, so it puts higher requirements on the company's operational capabilities . In recent years, the major domestic OTAs and vertical platforms have increased the number of parent-child brands, and the market has shown a pattern of flowers. It can be seen that whether it is an investor who intends to invest in a water park or an operator of water park operation management, it is necessary to vigorously explore such a market trend and try to cater to it. Seize such a large market dividend cake.
First, according to the white paper above show us on parent-child theme water park design should be based on age children design different parenting content of water park equipment, packaging and other themes to attract the attention of children, to maximize meet children of different ages The various psychological requirements and psychological expectations for the water park!
Second, pay attention to the parent-child education link, as stated in the White Paper, to achieve the realm of “small play, play, learn, enjoy, and enjoyâ€. So that the whole family both adults and children have harvested!
Third, the science and technology of water park equipment . The technology of water park equipment should be combined with various technologies of the current society, such as novel animation and artificial intelligence. Do not say to a parent-child play is what gun water cannons water slide third kind! But should be combined with the current popularity of various elements introduced new products for children playing in the water. Therefore, for the water park equipment requirements are also higher product updates!
Fourth, for some small and medium-sized water parks, there are limited activities in the park. It is impossible to play new tricks every year and add new equipment like the Chimelong Water Park. You can only work hard on the marketing of water parks to create new highlights. Otherwise, tourists who have already “see more knowledge†will definitely not buy it. For example, holding some competitions, events, and performing some performances at regular intervals are good choices.
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