In the past few days, a busy scene was held in the workshop of the Shenqi embroidery handicraft factory located in Huazhuang Village, Yuxi Town, Jiangyan District. More than 40 workers skillfully operated electric sewing machines to make plush toys. A young professional inspector examines processed products one by one according to international standards. The young inspector is 27-year-old veteran Yao Jun. He said: "These plush toys have been authorized by foreign trade companies and are sold to European and American countries."
In 2008, Yao Jun graduated from high school to serve in the Armed Police Force. He trained hard, remembered his mission, and was honored not long after he was enlisted. The fiery barracks practiced the character of Yao Jun who was hard-working and dare to dare. After retiring to his hometown, he decided to do a good job and negotiate with his father Yao Xiaokang to start a business. Yao Xiaokang started to set up factories in 2006 and recruited more than 10 female workers to process plush toys. The output value hovered between three and four million yuan. In the past two years, the equipment has lagged behind, the processed products can only be sold on the street, and companies are in danger of closing down. Yao Jun decided to help his father revitalize the toy processing plant and develop a new development path.
Yao Jun went to his father's factory to study management and design. He started from the employees, was familiar with the responsibilities of each position and the flow of each product, and bought back a large number of professional books during his spare time. In just four months, Yao Jun has become a "manipulator" of plush toy design and production from a layman. Yao Xiaokang said that his son ate and lived in the factory. He worked day and night and learned day and night. Not only would he design drawings, but he would also carry out operations. Every time he developed a plush toy, he got the middle of the children in the village, accompanied the children to play, carefully observed, to find the deficiencies. Today's plush toys must be realistic and cute, but also dynamic, and can play children's songs and beautiful music. To this end, Yao Jun buy back hundreds of children's toys to go home and figure out, his bed full of toys, once free to play and study.
Panda rides, pigs crickets, and white rabbits sing children's songs... Each new toy embodies the wisdom and sweat of Yao Jun and becomes the new darling of the plush toy market. It is loved by children. After launching various new products, Yao Jun took advantage of the Internet and published information on the Internet. Soon, orders came in one after another. Yao Xiaokang said that before that, all the salesmen in the factory were carrying out plush toys to go out for running stalls and shops. The online sales channels never tried, and they did not expect such good results. With good products and good sales channels, the old factory resembles a yellowish tree and reemerged with new life. The output is rising month by month.
At the end of 2010, Yao Jun signed a long-term supply contract with a foreign trade company on the Internet. The plush toy produced by this rural enterprise has entered the international market. Yao Jun also searched the internet for international standards for plush toys and set a "factory standard" higher than the national standard. Product demand exceeds supply. In 2011, Yao Jun began to expand the scale and purchase high-end computerized embroidery machines and other equipment.
On the road of rapid development, Yao Jun was full of confidence. He never imagined that the path of a seemingly smooth and brisk business was hidden. In 2012, in addition to its normal business, foreign trade companies added an order of 2 million yuan, which was completed within one month. Yao Jun said that at the time he did not soberly recognize the actual production capacity of the company and he did not hesitate to accept the large order. For this reason, the company temporarily added 2 new machines, and the skilled workers were not enough to temporarily recruit troops. The new machine had to be debugged, and new employees were required to train. Things were not as smooth as they could imagine. The orders were not delivered on time, and the company lost 150,000 yuan.
Apart from regrets, Yao Jun calmly analyzed and summed up an experience: The more prosperous, the more down-to-earth, can not be soaring. In 2013, Yao Jun formulated a long-term development plan for the company, which took out 20% of the profits each year for the second year of investment and new product development.
In 2016, Yao Jun upgraded and upgraded the plush toy factory into Jiangyan District Shenqi Embroidery Handicraft Factory, and put on two new CNC high-speed sewing machines. Yao Jun transformed several hundred square meters of housing into a new product development and test shop, and moved to a small room of 30 to 40 square meters.
Nowadays, there are as many as 50 or 60 varieties of plush toys produced by Shenqi Embroidery Arts & Crafts Factory. There are 60 skilled workers and 186 people are involved in the processing. The products are not only sold domestically, but also exported to European and American countries with an annual output value of 15 million. yuan.
Yao Jun said that there are a lot of handicrafts such as plush toys that are not suitable for rural women. He intends to develop a number of village laboratories and bring more villagers to become rich through his own factory.
Venture Gateway
1. There are no outdated items, only old ideas. When old projects incorporate new ideas, they can introduce new products that are popular with the market.
2, good products must also be good at using modern marketing methods to expand the market, reduce costs and increase efficiency.
3, entrepreneurial success, first of all make yourself an "adept".
4. The road to entrepreneurship will not be easy, and the more it is smooth, the more we must be calm, and we must clearly understand our strengths and weaknesses.
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