[ Chinese wardrobe network ] With the rise of young consumer groups, furniture products such as wardrobes with "customized" features are favored. It is undeniable that "customization" sounds like it can satisfy the diversified needs of consumers, but this is not the case. From the current consumer's reflection, the pains of the design style, structural stability, delay in delivery, and difficulty in returning goods have seriously affected consumers' purchasing enthusiasm. Faced with this situation, the wardrobe brand needs to prescribe the right medicine.
Pain point 1: a single design style
As a new thing, panel-style custom furniture has been accepted by more and more young consumers, and there are more and more stores with “custom†signs on the line. The most important feature of custom furniture is that it is designed according to the taste and the structure of the house owner. However, because the material is mainly plate, the space that the design can play is very limited. Basically, it can only be modern and simple, and rigid. Horizontal and vertical, the style is very simple. Therefore, when building a custom product, the wardrobe company needs to consider its plasticity on the board.
Pain point 2: assembly brings instability
The production of plate-type custom furniture mainly relies on assembly. It does not need to be like a delicate and exquisite design. It is like building blocks. It can be connected with various hardware accessories. It lacks the stability and craft aesthetics of the structure of solid wood furniture. What kind of feeling is this? It can be removed at any time. Everything is one-off, not solid and eternal. This may be a good thing for young people with great future variables, but it will lack the charm of the “home†that most consumers need. Therefore, how to eliminate consumers' doubts about stability is a problem that needs to be solved by custom-made wardrobe enterprises.
Pain point three: delivery has a lag
Many consumers report that it takes a long time to wait after contacting a customized merchant to go to work. After the designer has finished the size, he will place an order for the supplier, and then go to the consumer's home after installation, which has great risks. For example, some small factories may receive multiple orders during the peak season, often overloaded, and the construction period may be greatly extended, and the quality may not be guaranteed. Many consumers feel that the construction period is dragging back and forth, looking forward to the stars, looking forward to the moon, and always failing to deliver goods on time, very angry.
Pain point four: custom products return difficult
Nowadays, consumers are paying more and more attention to the after-sales service of the merchants. The finished wardrobe merchants will have three guarantees, which can be returned free of charge within the prescribed time limit. However, merchants who customize the wardrobe rarely provide return service. The wardrobe still pays more attention to the experience. Because the customer can't see the physical style of the custom closet when ordering, let alone the experience. When receiving the goods, there is a difference between the custom wardrobe and the order in the production. . The merchant believes that the "tailor-made" wardrobe is equivalent to being scrapped, and it is impossible to carry out secondary sales. Therefore, products that are not satisfactory to customers are "only repaired."
Pain point 5: missing industry standards
China's furniture industry follows the five national standards, and the finished furniture is equipped with the "Furniture Product Instruction Manual", which can be used as a proof and tool for consumer rights protection. However, in the field of custom furniture, product quality and process requirements lack uniform national and industry standards, and there is one less “ruler†for handling consumer disputes. Therefore, the introduction of relevant national and industry standards to regulate and restrict, so that the quality and service of custom furniture have standards to protect, to protect the legitimate rights and interests of consumers, has become a top priority.
Faced with so many "pain points", if the wardrobe enterprises want to seize more shares in the customized market, they still need to find ways to eliminate the pain points. Only in this way can we achieve the goal.
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