In recent years, new concepts such as partial decoration, self-assembly, and standardization decoration have frequently appeared in the home improvement industry, and the quick-loading with short time as the strength point is a classification of the home improvement market, which is emerging in the industry. “Fast loading†can solve the pain points in the decoration? How do consumers choose? Industry experts point out that whether it is the renovation of old houses or the renovation service of the concept of “quick loadingâ€, home improvement enterprises must focus on construction, management, service and delivery. If you build core competencies in multiple areas, you can thrive.
Decoration can be so fast
I’ve always heard this saying: The decoration is really a headache, and I don’t want to decorate anymore. For those who have not been renovated, they may not be able to understand the distress and helplessness. For those who have renovated, it is definitely a deep understanding of this. Renovation is a complicated and troublesome thing. For example, it is necessary to repeatedly run the building materials market. The choice of materials is not environmentally friendly, and the construction period is too long. Poor and so on.
The pain point of consumers is the driving force for the development of the industry. The home improvement industry is never lacking in freshness. Whether it is a concept or a product, almost every two years, there will be a new concept in the home improvement industry, such as Internet decoration, self-assembly, and whole house customization. Nowadays, the concept of “quick loading†has begun to surface. “Fast loadingâ€, as its name implies, is a quick decoration. The company uses the 24-hour to 15-day construction period as a selling point, which has aroused consumer concern.
In the traditional concept, the decoration of this big event has its own fixed rules and steps. Even if the process is slow, the investment and energy are huge, it is still an inevitable process, and consumers have been used to accept the construction period of 3-4 months or so. . At the same time, with the substantial increase in various materials and labor costs, decoration can definitely be said to be a waste of money. Until the rise of the fast-loading industry, people did not think that the decoration can be so "fast", in a very short time can help consumers to achieve renovation needs.
During the visit, the reporter learned that the fast-installing consumer groups are mainly middle-aged and elderly people, and the renovation of the wall, top, kitchen and bathroom spaces for the old houses of 10-20 years old. It is understood that the fast-installing brand "staring" to do wallpapering, tiling and other projects, generally 2-3 days can be completed; the wall is coated with food-grade glutinous rice glue, the top surface is coated with zero formaldehyde high-grade environmental protection gold shell powder Or use a high-grade environmentally friendly aldehyde diatom mud bomb that adsorbs formaldehyde.
The reporter saw in the official website joining page of the fast-packing brand "variety space" that it mainly aimed at the R&D products of the old house "quick-loading", and guaranteed the problem of renovating the old house within 2-24 hours. In the introduction of the quick-drying waterproof link on the core process page of the old house, it is written that the waterproof drying time is shortened from 24 hours to 30 minutes, ensuring that the kitchen bathroom can be finished in one day. Introduced in the assembly ceiling: the keel was omitted, the assembly was straightened, and the ceiling time was shortened from 3 days to 3 hours.
Similar to the local decoration business
It is not difficult to see from the business involved in each fast-installing company that fast-loading is mainly aimed at the old house and old house decoration market. A number of fast-loading companies also said that most of the business is similar to local decoration, such as renovation of the bathroom and kitchen, renovation of the wall. Old houses and old houses are not required to be considered for new houses such as demolition, moving, and finished product protection. Therefore, in general, money and energy are spent a little more than new houses, and fast-loading is occupied in terms of time and cost. Certain advantages.
Take "Star-to-Peer" as an example, its existing 159 package, 179 package, 299 package, kitchen and bathroom 12999 package (fast package 8 square meters), kitchen and bathroom package 3,000 yuan / square meter (traditional package 9 square 5 sets of products for consumers to choose. “24 Fast Packing†will open the decoration project for the old house decoration market in hours. There are 219 yuan/luxury package, 149 yuan/comfort package and 129 yuan/economic package. "48 Fast Pack" launched a 199 package, 239 package, and 299 package for the renovation of the old house in Beijing.
When the reporter consulted the "various space" customer service, I learned that if you just renovate the kitchen and toilet, the partial decoration promise is 2-10 days, and the simple painting can vary from 100 yuan to 300 yuan per square meter, but the specific price and The construction period also needs to be measured by the door before it can be given.
The effect of use remains to be seen. Industry experts told reporters that the use of materials directly determines the speed of renovation. The decoration time promised by the fast-installing brand ranges from 24 hours to 15 days. The materials used by the various brands are similar: most of the walls are made of pure environmentally friendly glutinous rice glue and non-woven wallpaper. The top surface is mostly coated with diatom mud. The whole kitchen and kitchen wall is covered with silicon slate. Taking the wall surface as an example, because the material of the silicon crystal slab is used, it is not necessary to go through many steps such as scraping putty and polishing in the traditional wall surface treatment, and the construction period is naturally shortened.
Although fast-packing has already emerged, it is still a small market in the entire home improvement industry. Whether it is traditional decoration or quick loading, no matter what kind of materials or what kind of packages are selected, if you want to survive in the home improvement market, you have to have Your own core competitiveness.
Although the fast loading has solved the problem of too long decoration service chain to a certain extent, the problems of information asymmetry and engineering quality in the traditional home decoration process will still exist. At the same time, because of the short decoration time, fast loading actually requires higher requirements for products, construction technology, management and services.
Wang Xiaobing, vice president of Beijing Jinzhao Decoration Group, said: "We don't have a fast-packing business at present. In the future, as long as it is designed for single-family home decoration, there will be no quick loading, unless it is a unified rental housing that is not standardized for individualization, but it is not We will install it in a few days. We are not optimistic about fast loading because consumers are most concerned about quality and service. Some of the processes in the decoration have strict time requirements, such as the interval time required for painting and painting. I believe that quality, service and environmental protection are more important, not just fast."
Quick decoration is the same as traditional decoration, and it is similar in terms of quotation method, service process and management. Unlike the once popular Internet home improvement, the entrance to the fast-loading traffic is for the elderly or those who do not want to move. The insiders also said that the fast-loading service generally serves the old houses, hard-installed and rented users, and the quotation also inherits the quotation method of the traditional decoration company according to the square meter or the package quotation method.
Liu Lin, general manager of Jinsanyou Decoration, also believes: "At present, some emerging materials used in some fast-installing brands may not ensure the quality and quality of construction. For example, waterproof materials have quick-drying and natural dry materials, and old houses can be used quickly. Type materials may only last for 3-5 years. The advantage of quick loading is fast, but the drawback is to catch up with the construction period."
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