The emergence of the US Mission Smart POS not only marks the maturity of mobile payments, but also represents a new revolution in marketing methods.
Double-edged sword for mobile payment
Wang Xin is a post-85 male student. Compared to the 90s who used to pay for mobile payments when they first entered the society, he was more impressed with the traditional POS machines that used to be used by major catering companies. However, under the offensive of mobile payment represented by Alipay and WeChat, he gradually became accustomed to going out without a wallet, and the phone was flustered when there was no electricity.
Every morning breakfast, he will settle down at the convenience store downstairs, usually three pork roasts and a cup of soy milk. The two QR codes attached to the boss's desk seem to have replaced the cash register that has not been opened for a long time.
But sometimes there will still be bugs when there are more people. Once Wang Xin uses WeChat to pay for the Alipay QR code, the office worker who queues up behind him will stretch his arm and try to pay the bill in front of him. At this time, the owner of the convenience store will keep ordering loudly: "One by one, after sweeping it, show it to me."
The above scene is not a case, but it is really happening to you and me.
Today, as smartphones and mobile payments continue to mature, consumers are faced with more and more convenient payment methods, scanning fingerprints or non-secure micropayments, so that people's payment time is greatly shortened, and mobile phones can be smart. Record the consumption bill.
But these are double-edged swords for the merchants. On the one hand, merchants avoid the mistakes in finding money at the cash register, and the cash handling efficiency during the peak hours has also improved; on the other hand, the speed of mobile payment has caused the merchants to have certain hidden risks in confirming the collection, except for many consumers. In addition to the unsuccessful departure of the store, according to news reports, some criminals in the market have also stolen the merchant QR code to seek benefits. Moreover, many consumers still have the need to swipe their cards, and these cannot be solved in one device.
Faced with this situation, more and more businesses choose to use technology to improve efficiency, and intelligent POS machines have emerged.
Meituan intelligent POS solves the pain of payment
Recently, Analyst released the "2017 China catering market financial services special analysis" shows that the US group intelligent pos in the catering market coverage rate reached the first, which is the result of the US group evaluation of the enabling business, but also with Tencent, UnionPay and other open The product perspective of the cooperation is presented.
So, what is the difference between this POS?
Mei Tuan Intelligent POS ("Mei Tuan Comments Intelligent pos Machine") is a cash register product officially launched by the US Mission in Wuzhen World Internet Conference in November 2016. It has become a CCTV news broadcast with its safe, convenient and efficient product advantages. Case material of "Network Huimin".
One year later, I don’t know if consumers pay attention to the fast checkout under the online market. However, the recent analysis from Analysys on the merchant side shows that the US Mission Smart POS has become the preferred POS for catering owners, and is widely used by catering businesses. The Quanjude, green tea restaurant will be too much.
Why do these well-known brands choose to use this small machine?
An important reason is that the US Mission Smart POS solves the pain point of consumers in the payment process, that is, aggregate payment. Under normal circumstances, the merchant will choose to post the QR code of WeChat collection and Alipay collection at the checkout counter. However, with the continuous development of mobile payment, the emerging payment methods such as UnionPay cloud payment and Apple Pay are also increasing, and credit card consumption also accounts for a certain proportion. At this time, the consumers are faced with the money to pay, and the merchants will have the dilemma of not being able to receive the money, including the aforementioned situation in which Xiao Wang scanned the wrong QR code at the early peak.
The US Mission Smart POS perfectly solves this pain point. At present, Meituan Intelligent POS aggregates all the mainstream payment methods, including credit card, WeChat, Alipay, UnionPay cloud flash payment, Apple Pay, Meituan comment client, etc. At the same time, due to the advantages of smart expandability, it can continue to expand. Features. Through the US Mission Smart POS, merchants can truly realize one store and one machine, realize convenient, aggregate, and efficient cashier, improve cashier efficiency, save costs, and increase turnover rate.
For example, in the first month of the opening of the Jinyun Road store, the first month of the opening of the Jinyun Road store, the store will be able to account for 850,000. The store cashier also mentioned that this POS real-time pop-up cashier results save time and is not easy to make mistakes. After the cash register, it can be reconciled at the POS, which is more efficient.
Do not make a simple POS machine
Of course, to deepen the evaluation of the beauty group in the industry chain, we will never just make a simple POS machine.
Starting from the cashier's and reconciliation requirements, Meituan Smart POS and other products can also provide value-added services for merchants, empowering catering merchants through value-added services, and gradually realize queuing assistants, booking assistants, cashier system docking, take-out orders, and intelligent exception handling. , voice response and other functions, but also based on an open platform, and gradually improve electronic invoices and other functions. This not only facilitates merchants to operate under the new business model, but also enables C-end users to increase traffic stickiness while gaining convenience.
For example, for many catering companies, take-out is an important source of income, and the US Mission Smart POS can help merchants self-service orders and orders, improving the overall operational efficiency of the store.
But the most important point of the US Mission Smart POS to distinguish other POS machines in the market is its marketing methods.
In terms of marketing, Meituan POS launched a variety of marketing methods such as paying coupons, full coupons, paying coupons, festival events, member collections, and sharing red envelopes to satisfy various marketing scenarios.
After the consumers pay for a variety of products such as the US Mission Smart POS, they can receive the coupons one-click, and the merchants write off the smart ones to form a marketing closed loop. Take the voucher as an example, the merchant sets it up independently, the consumer receives the take-away voucher after paying in the restaurant, and then sells in the US group, which opens up the take-out increment for the restaurant, forming a closed loop of offline line and store to take-out.
During the 11th period, a tea restaurant launched a cash coupon in Guangzhou: 10.1, the restaurant created “festival marketing†in the background of Xiaomei’s member marketing. Consumers can enjoy the full payment after using the group’s smart POS or QR code. 30 yuan minus 5 yuan discount; at the same time, the restaurant is still publicized on WeChat public, consumers can pay attention to receive card vouchers, and can share the card vouchers by forwarding red envelopes, not only can attract customers to second consumption, but also Bring new customers to the restaurant to the store.
It is understood that the tea restaurant through the cooperation with the US group comments, a total of 10,000 coupons, the bond rate as high as 86.9%, the write-off rate is also nearly 60%, in addition to driving the consumer's return rate, the restaurant's table consumption From 78 yuan before the event rose to 92 yuan. A coupon for the restaurant brought 2,113 tables to the restaurant, inciting 200,000 yuan in water and absorbing 4,156 fan members.
After the consumer pays, it can also be a real evaluation of the restaurant, mapping, rating stars, evaluation can be displayed on the US group, public comments and other platforms. The restaurant service staff can interact with consumers through the business-side back-end “open shop treasure†on the US group smart POS.
Empowering traditional industries
In October this year, the US delegation commented on the completion of a new round of $4 billion in financing, emphasizing the empowerment of traditional industries. In fact, since entering the second half, “deepening the industry chain and empowering offline merchants†is an important direction for the US group comments.
In addition to the US team's own strength, the US Mission Smart POS and other products more embodies the "open and win-win, empowerment business." Through cooperation with UnionPay and Tencent, we will bring more services such as cashier and marketing to offline merchants, and help IT and marketing upgrades of offline merchants.
It is reported that the US Mission's commentary provides 280 million annual active buyers and 5 million annual active merchants to provide quality services, and combined with the US Mission Smart POS and other offline cashier tools, can provide more rich three-dimensional enabling services for catering and other offline businesses. At present, Quanjude, green tea, Jinmian, a long time ago, ice city string bar, will be too no second, Wang Xiangyuan, Chishao Pavilion, Four Seasons Folk Fortune and many other well-known merchants in the store use and promote the US Mission Smart POS.
Furthermore, the POS machine is also the cut-in of the US group's collection of orders on the merchant side.
On the day of the announcement of the completion of a new round of $4 billion in financing, the US delegation commented on Wang Xin at the media communication meeting that the overall acquiring business of the merchants was very important. After the acquisition of the Qianbaobao, the US group commented on the smart POS. The machine helps the merchant to complete the acquiring function as a whole, and there is also a good cooperation with Tencent.
Specific to WeChat payment, its deputy general manager Qi Zhijun once said, "Mei Tuan Comments is an important partner for the expansion of catering merchants under WeChat payment line, and intelligent POS, QR code, second payment and other products in the field of online payment, help Tencent quickly covered the catering market and provided better services to catering businesses."
According to Analyst's "Analysis of China's Catering Market Financial Services in 2017", the US group's smart POS, officially released in November 16th, relies on the growth rate of its peers to become the preferred POS for catering owners, and coverage in the catering market. Reach the first.
In 11 months, from the official appearance to the industry first, why?
In the opinion of the reporter, the catering market is the core advantage of the US group's review. It is based on its unique platform advantages, product advantages, team advantages, and through cooperation with Tencent, UnionPay and other parties, the US Mission Smart POS can give Catering merchants offer more value-added services, which is why they can quickly come to the fore. After the POS, the US group commented on the launch of two-dimensional code, small white boxes and other products, they also quickly covered the catering market, while helping businesses to provide marketing and other value-added services.
In the era of mobile payment, it not only brings about the change of consumers' payment methods, but also the improvement of the efficiency of merchants' receipt of orders, as well as the optimization of many aspects such as closing, reconciliation, verification, marketing and order taking. Deeply cultivating the merchants' acquiring market, the US group reviews can bring more effective and effective empowerment to offline merchants, and at the same time better serve the 280 million annual active buyers in the system.
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