At a developer's salon held recently, the catering SaaS enterprise from Hangzhou, Yin Box Baocheng disclosed that in just three months, the company's development of the word-of-mouth-based order-based payment software, the number of contracted merchants has successfully broken through. 50000.
This is the first time a developer has exposed a sign-up to a merchant. The industry believes that as a key entry for online and offline businesses, the value of word-of-mouth codes for partners is increasingly prominent. Whether in the short-term merchants, traffic import, or in the long-term data reflow, business share, the word-of-mouth code shows great competitiveness.
The word-of-mouth code is a channel-type product launched by the word-of-mouth platform in April this year. Consumers scan the word-of-mouth code to enter the virtual store on the word-of-mouth platform, and complete the service process such as booking number, order payment, and invoicing. Its essential meaning is to transfer the user's consumption behavior to the online, so that the original unrecognizable offline traffic becomes identifiable, traceable, and reachable, helping the merchant to deeply understand the consumer and achieve more precise marketing and more flexible. Configuration and supply chain optimization. Among them, the word-of-mouth platform is responsible for building access, and professional developers provide specific operational tools.
Up to now, more than 1.6 million merchants have opened the word-of-mouth code service. The large number of merchants also laid a good foundation for the marketing of professional SaaS applications.
The relevant person in charge of the silver box Baocheng said that because the product pricing is generally not high, the channel merchants have limited profit space, developers are often difficult to incite the promotion power of the channel vendors, can only build their own sales troops, and obtain high customer costs. Covering is difficult. Entering the word-of-mouth open platform and developing functional applications based on word-of-mouth codes means that you can directly connect with millions of high-value, word-of-mouth merchants with information needs. In addition, the word-of-mouth platform has a team of urban service providers in more than 300 cities across the country, with more than 30,000 employees, which is of great help to our ground promotion and daily product maintenance.
According to its disclosure, the number of contracts for the same kind of silver box Baocheng has always been on the order of several thousand. After accessing the word-of-mouth open platform and launching the application based on the word-of-mouth code, in just 3 months, the number of subscriptions for ordering and code-based applications has reached 55,000, and the data is still rising rapidly, almost every day. Hundreds of new merchants.
The SaaS market in China's catering industry is highly fragmented. There are more than 3,000 software service providers in the cashier system alone, and the best market share is no more than 1%. The number of 55,000 contracted merchants is enough for any SaaS company to stand out.
Cui Bing, the person in charge of the word-of-mouth open platform, said that the success of the silver box Baocheng and other successful cases made the word-of-mouth code more and more a star sought after by domestic SaaS developers. Up to now, the high-quality application based on word-of-mouth code in the word-of-mouth service market has been close to 100 models, including the products of well-known Internet companies and the masterpieces of individual developers. However, this is only part of the access already. The number of application applications received by open.koubei.com is still very large, and the number of applications that have been reviewed and started to prepare for access is increasing every day.
Cui Bing said that developers are very much recognized the value of the entry of the word-of-mouth code, and the enthusiasm is very high. For this reason, we have optimized the access process, which can greatly shorten the time from the approval to the launch. We welcome developers to submit applications. For high-quality catering software service providers, Word of Mouth platform will also tilt on capabilities, resources and services to help service providers further improve product functions, reduce customer acquisition costs and improve profitability.
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