Customer service has become the core of bar code printer brand competition

Returning to the customer is to give the customer a sense of responsibility for strengthening the production company.

After the product is sold out, what is unclear in the use of the customer, how to evaluate the product quality, how to improve the defects and deficiencies of the product itself. These should be understood one by one in the return visit. Listening to customers' opinions and suggestions, eliminating customer misunderstandings in time, helping customers to further familiarize themselves with product performance and improve the use of performance is the responsibility of a modern enterprise.

In investigative and visiting work, it is not easy to get effective information. Over the years, Xiamen Nakajima has been an important enterprise for the Nakajima Industrial Raymond bar code printer. However, Xiamen Nakajima has not been able to cooperate with visitors. In the investigation work, I was deeply touched and found that the account manager visited the different users many times and was well received by users. During the tight supply of bar code machines in Jiangsu Zhongdao, the supply department of Jiangsu Nakajima was a big headache. After the account manager was informed, he took the initiative to find the door and actively coordinated to solve their urgent needs. In this way, not only the investigation task was successfully completed, but the supply department of Nakajima provided comprehensive training and tracking service measures for the dealers.

The second is to improve the credibility of the company.

People don't believe in it, and companies are even more so. Implement a regular return visit service system, handle the customer's request or feedback problem in the first time, meet and exceed the corresponding service provided by the customer, gradually establish a good cooperative relationship with new and old customers, and finally achieve a harmonious and win-win situation for both buyers and sellers. If the customer is satisfied with the quality and use of the product, a good reputation will naturally help the company to further develop the market.

Nakajima has established a three-level return visit system, returning to use customers, training the use of bar code printers in a timely manner, providing necessary assistance for end users to solve application problems; returning to Leidan barcode printer dealers, listening to market feedback, and further designing products as enterprises The supplementary basis of the positioning direction; the dealer's tracking service and return visit to the service object, the direct use of the customer as the basic requirement!

Many end-users will find that they are different from the summer when they are used in the winter. The Ray-Dan barcode printer recommends that the temperature be adjusted appropriately when the new machine is used, and then start printing at 16 °C, so that the label will not be wasted, and the product manual will be carefully studied. In particular, the experience test card provided by Nakajima for new customers will be printed smoothly.

Third, the implementation of customer return visits is conducive to improving management.

In the long run, a newly developed product of an enterprise must have a place that is not perfect and needs to be improved. Due to the blind spots of its own cognition, only the “third eye” that is constantly used and consumed by customers will “stab” the product. In the customer feedback, find the weak link of the product, and then further analyze and research the advantages and disadvantages of the product, so that the product can be upgraded and enriched, so as to avoid low-level duplication in the R&D and production process, and finally make the enterprise at the management level. Going a step further.

Bit by bit, "it should not be too small to be small, not to be small and not to be". Nakajima Industrial regards the revitalization of the national bar code industry as the morality of its own shoulders; the promotion of the market system as the wall of the wall of the growth of the company; the customer's silk requirements seem small, but they can't forget it for a moment!

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