Method for improving the accuracy of scanning code of terminal POS machine

With the continuous deepening of the construction of modern retail terminals, the construction of information channels has become the focus of current work. As the main channel for information collection, POS machines are the arduous task of providing accurate information for accurate marketing. How to effectively improve the accuracy of terminal POS machines is At present, the county branches are thinking about and solving problems. The author talks about his own views in light of the problems in the actual operation process:

One is to solve customer concerns. Using the interest-inducing mechanism to persuade these retail customers to fully scan the code in the sales, and strive to scan a code for each package of cigarettes and one cigarette at the actual retail price. Customers are not required to sell at the guide price, but they must have real prices and real sales records.

The second is to refine the propaganda points and expand the publicity. Refining the main points of propaganda, making a leaflet for propaganda and guidance, answering the customers who have doubts, digging deep into the concerns and difficulties of retail customers, and making breakthroughs one by one. When conditions permit, one or two customer training sessions can be conducted. Through the classroom PPT demonstration combined with on-site simulation exercises, the customer can master the operation skills and use it independently.

The third is to try “key monitoring” to achieve three-dimensional analysis of price, sales volume and sales time. As a "key monitoring" object, the model customers with high degree of cooperation will extract their POS scan code data and analyze it in three aspects. Through abnormal price analysis, market dynamics can be found in time, and corresponding countermeasures can be given in real time; through daily sales change analysis, brand cultivation focus can be adjusted; through consumption period analysis, the promotion time period can be selected during promotion and promotion.

Fourth, for customers who have abnormal situations, the account manager needs to “check daily, visit in January”. “Daily check” means that the account manager in the afternoon listens to the use of the invoicing software of the “machine-harvesting” customers under his jurisdiction, and communicates with the customers who scan the code abnormally in time to understand the cause of the abnormality and timely Solution: “Two visits per month” means that the account manager uses on-site visits to check the inventory of the customer, check the match between the actual inventory and the system inventory, understand the cause of the inventory anomaly, and register the error caused by the objective factors. The factors lead to the intensified guidance of the error, and the quality of the information report is guaranteed through the investigation of the account manager.

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