China is now a market economy, and the operation of any industry must conform to the laws of the market. Children's furniture industry is even more so. As a furniture person, after recognizing the three major obstacles to domestic sales, it is necessary to understand and comprehend the ten objective laws that are affecting Chinese furniture companies, and they are simply referred to as the "ten market rules."
Market Law One: From the status quo of the furniture industry, domestic furniture companies to make a brand to pay the price, but do not do the brand to pay a greater price, and even into the eternal land. With a deep understanding of this point, a correct understanding of the significance of the brand and the brand, Chinese furniture companies that started to sell domestic products will be truly determined to build a brand.
Market Law II: Chinese traditional culture is a gold mine. The Chinese furniture industry must go a step further. Take the brand road and explore the domestic market, we must strive to extract gold from traditional culture, and we must continue to refine gold and use it. Just the right way to forge gold, it's best to make gold the jewelry that the consumer loved at first sight. Of course, we must avoid the indiscriminate deforestation of this gold mine.
Market Law 3: The lack of brand strategy will continue to constrain the healthy and rapid development of the Chinese furniture industry for a relatively long period of time, naturally restricting the operation of the domestic market of furniture companies. This is inextricably linked to the experience and eyes of the owner of a Chinese furniture company. Therefore, the owner of a Chinese furniture company must learn to "climb the stairs" or "to climb the tower" to stand taller and look further.
Market Law 4: Chinese furniture companies accustomed to OEMs are not suitable for “opening up the domestic market†with “big fanfareâ€, and are even less suited to “big throw†brand building methods. They need to find a stable, systematic, and ultra-low-cost way to expand. Domestic market, build a strong brand. Among them, a certain brand organization has put forward a brand-new concept of “a penny for a brandâ€. This ultra-low-cost brand operation strategy is an ideal choice for furniture companies that want to be sold domestically.
Market Rule 5: To operate the domestic market, the service of the Chinese furniture industry must be like that of the Chinese home appliance industry. Otherwise, the increase in the gold content of Chinese furniture brands will inevitably look like a blind man walking in the sunshine. Brightness is at your fingertips but it can never be true. have. At the same time, "service strategy" will also become one of the important paths for the rise of Chinese furniture brands.
Market Law #6: China's furniture industry must step out of the "small carpenter's thinking" in the era of small-scale farming economy, and integrate it with international standards in product ideas, style design, and process flow. At the same time, on the basis of excavating the traditional culture of the motherland, we must fully draw on the excellence of foreign countries. Only in culture can Chinese furniture companies be able to jump out of the barriers of the original thinking when they operate the domestic market and create a strong brand with international competitiveness.
Market Rule Seven: The rapid rise of furniture chain supermarkets, changes in furniture retail formats, integration, integration and development will gradually affect the channel strategies, marketing strategies and even higher level brand strategies of Chinese furniture companies. Chinese furniture companies need to be aware of this before doing domestic sales, and be fully prepared for it, for example, store entry strategy, store resource integration strategy, store promotion strategy, etc., otherwise it will inevitably be the “terminal revolution†in the future. Unprepared or even helpless.
Market rule No. 8: “knowledge†creates a “heroâ€. Chinese furniture companies must understand “knowledge†when they want to sell at home. The “potential†includes the trend of social development, the trend of industry development, the trend of enterprise development, and consumers. The trend of demand and the trend of media interest, in order to seize various opportunities in the development of enterprises, will shape itself into the industry's "hero" brand, "benchmark" brand or leading brand. In other words, the leading brand of Chinese furniture in the future must be a company that is good at “knowledgeâ€.
Market discipline 9: The lack of a large area of ​​core competitiveness will constrain the scale and speed of the development of Chinese furniture companies for a relatively long period of time. Chinese domestic furniture companies must be clear about what they are doing, and what their core competencies are to operate the domestic market and how to improve their core competitiveness in operating the domestic market. A brand organization launched the "sales brand winning strategy" system services, one of the main thrust is to enhance the brand, and effectively improve the core competitiveness of furniture companies.
Market Law 10: There will be a large number of enterprises in the Chinese furniture industry unable to withstand the drastic changes in this round of industry environment. If there is no suitable business strategy, these companies will only be out of the market for a time. However, if these companies can correct their mentality in the "sub-healthy" state and find the right strategy for breaking out or operating in the domestic market, they still have the opportunity to "resurrect", "come in the future", and "shoulder and loyalty." "Everything is possible", for the current stage of furniture companies, this sentence is by no means a "slogan," but a description of the status quo of the furniture industry, but also the recognition of the rapid rise of Chinese furniture companies.
Children's furniture manufacturers The company Sports Equipment Co., Ltd. mainly produces outdoor children's portfolio slides, kindergarten toys, children's furniture, outdoor development equipment, fitness equipment, naughty Fort, is a design, production, sales, after-sales as one of the science and technology enterprises . Website:. Advisory telephone. The company's pleasure and dedication to serve you! Factory address: No. 16, Chuangqiang Road, Lucheng District, Wenzhou City Light Industry Park.
NINGBO BRIGHT MAX CO., LTD. , https://www.smartrider-horserugs.com