HC Security Network News recent years, with continued hot AI concepts, intelligent speaker is considered smart home system voice control entrance and triggered the world's leading technology companies competing to incoming. Amazon is the first to become the pioneer of smart speakers. Google and Apple are closely following them. Domestic companies such as Ali, Tencent, Baidu, Jingdong and Xiaomi are not far behind. Driven by the world's major giants, the domestic smart speaker industry chain is poised for growth, and the market is gradually showing strong growth momentum.
With the surge in demand for voice-activated speakers from home consumers, the adoption rate of smart speakers in the market far exceeds expectations, and it has begun to shift from the early adoption stage to the mass consumer market. It is understood that as early as 2016, Amazon Echo smart speakers have reached 8 million units in China. According to authoritative surveys, one out of every nine Americans currently uses smart speakers. It can be seen that the North American market has exploded. In China, due to the sharp price cuts and promotions of Alibaba, Xiaomi and Jingdong in the double eleven, and the launch of Baidu’s first DuerOS speaker, the Chinese smart speaker market will soon have excellent performance, according to online public data display. In 2017, the sales volume of smart speakers has reached only 1.3 million units. Market Analysis Canalis released the latest report that 2017 global smart speaker sales have exceeded 30 million units, and it is predicted that by the end of 2018, the global shipment of smart speakers will reach 56.3 million units, and that 2018 will be the "decisive year" for the popularity of smart speakers. ".
Undoubtedly, smart speakers with good global trends will definitely detonate the domestic market. It can be said that the domestic smart speaker market has become an industry consensus. So, can smart speakers represented by AI technology bring smart home products such as security, white electricity and lighting to the home?
First of all, let's first understand what is a smart speaker? The intelligent speaker is the product of the upgrade of the ordinary speaker. The core technology is the voice recognition technology. The representative of the smart speaker is Amazon Echo. The Alexa behind it belongs to the intelligent voice technology. The core function of the intelligent speaker is to make the machine have similar human voice recognition and dialogue capabilities. Home consumers can use it as a tool for voice networking, through which to play songs, shop online, or understand the weather forecast, etc. It controls smart home devices, such as opening curtains, setting the temperature of the refrigerator, and warming up the water heater in advance. It seems that the smart speakers are very close to the smart home system we understand.
According to Taryn Tulay, senior analyst at StrategyAnalytics, "The smart speakers on the market now have the characteristics of easy extension and high compatibility, can provide multiple use cases outside the home environment, and can also be operated without hands. Intrusive, cheaper, smart home products for first-time purchases. They are also able to make ongoing updates to cover new devices and services."
Li Nan, sales director of Cool House Technology Co., said that from the perspective of human-computer interaction, voice peripheral products have better experience than client APP. It is the most suitable voice control platform for human-computer interaction in smart home systems, and is very optimistic. It is said that in China, the past two years will be the rapid explosion period of smart speakers.
Li Zhen, deputy general manager of the local chip maker Zhuhai Quanzhi Smart Home Division, said that voice technology is a hot technology that everyone is paying attention to now. It solves the two factors of flattening menu functions and liberating input hands, which is exactly Just in the smart home market, intelligent hardware products represented by voice recognition technology are currently smart speakers and intelligent robots. The simplest form carrier is more likely to erupt. On the contrary, complex products are difficult to support the market explosion. Therefore, for the smart home ecosystem, smart speakers are the best carrier of current speech.
Subsequently, Quan Zhi Li Zhen added that after the smart speaker joins the cloud, Bluetooth wireless technology is used to connect and control the smart devices such as home appliances in the home, which can greatly save the cost of separately installing the voice control module of the home appliance. However, because the current smart home industry circle is relatively closed, home appliance manufacturers prefer to make a speaker themselves, and will not allow other speakers or clouds to control and acquire data. Another genre is considering adding voice modules to home appliances with control needs. However, the cost issue has made it prohibitive.
StrategyAnalytics' latest research report "User Experience Technology Planning: Smart Home Environment" shows that "Since manufacturers fail to communicate with consumers for effective value and demand communication, Zhijia Home has not been accepted by the mass market, so it is used to awaken consumer awareness through marketing. And it's important to communicate how smart home solutions can solve problems in the home and provide convenience. When consumers don't feel value for money, they are reluctant to buy more expensive smart devices. Amazon Echo, GoogleHome, etc. Speakers can be an internal disruptor to the dilemma – they narrow the gap between price and value.
The smart speaker is undoubtedly a very popular smart home item. It will quickly reach the ordinary family in the next two years. However, in summary, due to the important factors of each platform in the industry circle, it is currently the most suitable for becoming a smart home system. Controlling the entrance, the smart speaker becomes the booster of the entire smart home system landing ordinary family is likely to be in the foreseeable future. However, with the rapid popularity of smart speakers, it will surely lay a solid technical standard and market standards for the upcoming smart home market, and drive other smart home products into the family. In addition, with the value of decoration and decoration channels, the speed of real estate projects and the scale of application of smart homes (real estate projects), the smart home system floor-to-door project with smart speakers as the voice control entrance may be just around the corner.
Editor in charge: Zhang Zequn
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