Do you still reject these anti-conventional drug packaging designs?

[Chinese Packaging Network News] Regardless of whether it is a child or an adult, how many people have the psychological contradiction of taking medicine. Compared to the packaging of children's medicine that reduces the burden of taking medications to the cute route, most of the other drugs follow a formulaic design style. In addition to being monotonous in appearance, this kind of efficiency-oriented information transmission also ignores the special needs of certain patients. This week we have collected a few examples of trying to solve the problem in a more beautiful or convenient way, they may be able to provide you with some inspiration.

Five Minutes only by Christina Wong

The drug, Five Minutes only, is a set of conceptual products that Singapore graphic designer Christina Wong participated in the design of visual communication at Nanyang Technological University. Faced with the theme of “choosing a tradition that has gradually disappeared in Singapore and designed for audiences in 2050,” Wong boldly created a product package full of fashion sense and instructions around Chinese medicine. The entire package includes pills for colds, tea bags for relief of physical pain, anti-fatigue medications, etc. - in her imagination, Chinese medicine in 2050 will appear in people's lives in a more everyday way - therefore, You can see illustrations closely related to efficacy on the packaging, and the colors used are also very lively and bright.

Cerebrum by Bella Huang

For people with Alzheimer's disease or people with disabilities and visual impairments, it's not easy to remember that you use your daily medication. San Francisco graphic designer Bella Huang brought this concept drug called Cerebrum to this end. By adding removable geometry pieces with different geometric shapes to the vials, they not only become part of the complete identification system, but also can match the wooden. The game base helps patients exercise their ability to think about space.

Nobilin by BBDO

Nobilin, a subsidiary of the German pharmaceutical company Medicom Pharma, is a stomach medicine that helps digestion. In order to increase the visibility of the brand, the company commissioned BBDO Germany to design a special version of the drug package. The back of the drug board, which is often printed with drug instructions, has been replaced with targets in the form of animals such as cows, pigs, and fish. Therefore, when people take out tablets, it is just like a certain part of the target is shot. This proposal, which vividly explained the efficacy of the drug, gained a lot of praise after being released, prompting the company to eventually extend the special edition's sales period.

Pretty Pills by Clara Lam & Tae McCash

As the group with the highest average daily dose, elderly people aged 65 and above are also faced with problems such as invisible labels or difficulty opening packaging. Clara Lam and Tae McCash, who were studying at the University of Washington, designed this concept package called Pretty Pills to remind patients of medication progress with more prominent date tags. When taking the medicine, simply pulling out the date tag will open the individual pill box and take it directly, reducing the burden on the old people.

Help Remedies by Pearlfisher

Faced with a myriad of drugs and their monotonous barriers to selection barriers, the New York pharmaceutical company Help Remedies, which was founded in 2008, decided to target Take Less to create minimalist medications based on different symptoms. Together with the creative company Pearlfisher, they designed a drug package for seven symptoms of nasal congestion, insomnia, headaches, and allergies, using color and plain words to help people find help more quickly in the event of illness. As emergency medicine, the size of these boxes is quite friendly to pharmacy sales and patients.

Band-Aid Multi's by Stephanie Toole

After finding it difficult to find a band-aid that fits the size of the wound in the first instance, New York designer Stephanie Toole decided to refine Bondi’s several product packaging. In this set of boxes called Multi's, two volumes of band-aids are placed one above the other, and the required number of parts can be easily extracted through the two small mouths on the side. In order to remind people to replenish their products in time, the last few sheets of each Band-Aid are also printed with the countdown numbers.