On March 30-31, shortly after the closing of the National Conference, the 9th China Toys and Baby Products Industry Conference (referred to as: Industry Conference ) hosted by the China Toys and Baby Products Association (referred to as: China Games Association ) was grandly held in Suzhou Taihu Lake. Held. With the theme of “ Foreseeing 2017 Thinking and Change â€, this year's industry conference focuses on “global trendsâ€, discussing “China's wisdom†and seeking “China's layoutâ€, aiming to lead the industry to think about change, innovation and wisdom, and further improve the quality of industry development. And benefits.
China Light Industry Federation and Chong, Deputy Director of the Ministry of Industry Secretary Wang Minyan consumer goods, consumer goods, Division Director of the Ministry of Industry Xing Tao, Director of Law Enforcement and Supervision AQSIQ Jia Jun recall at Red CNCA Certification Supervision Department Director Wang Kun , the deputy director of the Consumer Protection Bureau of the State Administration for Industry and Commerce, Wang Qi and other leaders attended the meeting. Leaders of the Toys and Baby Products Association of all provinces and cities, corporate decision-makers of domestic and foreign toys and baby products production and sales, and colleagues from authorized industries gathered together to understand the government's leadership policy analysis and share the latest authoritative data of the industry. Investigate the forward-looking trends of experts and scholars, appreciate the development path of cross-border elites, learn from the experience of leading peers, and meet the industry circle ecological circle. In the first year of the 13th Five-Year Plan, the industry will write a new chapter in the industry during the 13th Five-Year Plan period. .
"13th Five-Year" Industry Plan Release
In 2020, the total output value will reach 900 billion yuan and occupy the dominant position in the international market.
At present, the world economy has undergone a tortuous recovery in deep adjustment. A new round of scientific and technological revolution and industrial transformation are intensifying. With the continuous improvement of the domestic consumption environment, the whole industry is in a promising strategic opportunity period, and it faces many serious challenges of overlapping. . In order to plan and plan the development of the industry, the China Games Association started the preparation of "Chinese Toys and Baby Boys" from the end of 2015 according to China's "13th Five-Year Plan", China Manufacturing 2025, Consumer Product Standards and Quality Improvement Planning, Light Industry Development Planning and Intelligent Manufacturing Development Planning. The "13th Five-Year" Industry Development Plan of the Supplies Association (referred to as the "13th Five-Year Plan"), and was reviewed and released at the same time in this industry conference.
As a program of action to guide the work of the industry, "Thirteen Five" business plan has four parts: the development environment, the guiding ideology, basic principles and development goals, key tasks and safeguard measures. In reviewing the achievements during the 12th Five-Year Plan period, the “13th Five-Year†industry plan pointed out that 73% of the total consumption of toys and baby products in the world originated from China's manufacturing; at the end of the “Twelfth Five-Year Planâ€, the total output value of the industry exceeded 600 billion yuan. The number of enterprises reached 12,966, with 6 million employees and 20 industrial clusters, with a total of 113,100 patents, including 20% ​​of industrial inventions and utility model patents. At the same time, the proportion of export trade from pure processing trade to general trade reached 41. %, the results are gratifying.
In order to realize the leapfrogging of the whole industry from Chinese manufacturing to manufacturing power, the “13th Five-Year†industry plan proposes eight important tasks: vigorously implement the “three products†strategy, enhance independent innovation capability, actively promote intelligent development, fully promote green manufacturing, and actively Promote IP to guide industrial upgrading, accelerate the cultivation of "two 500", promote the development of production areas, and coordinate domestic and foreign markets . At the same time, the “13th Five-Year†industry plan has also established a practical and feasible guarantee mechanism. It is estimated that the total output value of China's toy and baby products industry will reach 900 billion yuan in 2020, and it will occupy an advantageous position in the international market share.
TJPA-G50 Leaders Summit Viewpoint Sword
New mechanisms and new ideas give the industry a new impetus
In order to jointly promote the strong and sustainable development of China's toy and baby products industry, the China Association for the Games held the TJPA-G50 Leaders Summit in Shanghai in October 2016, and established 30 vice presidents and 20 companies. The TJPA-G50 organization consisting of department heads, merchants, agents, chains, e-commerce and other different channel formats from different regions and full of market vitality in the region and the industry. The summit will use “share, explore and collaborate†as the operational mechanism to explore the new direction of the industry development by collecting, disseminating, interpreting and interacting with the “TJPA-G50 Leaders' Annual View†and giving the industry a new impetus.
On the eve of this industry conference, 29th at the second session of TJPA-G50 leaders summit, executive director of the Chinese market, Xie Chengfeng boy, child, Assistant President Wang Zhao Weilin, Taobao person in charge of Wang Guoyi and other maternal and child from manufacturing, products, markets, customers Experience, format and other dimensions were shared; at the same time, Wang Junfeng , vice president of Metai and general manager of Greater China, on how to build product competitiveness in retail channels, how to achieve the two-line integration and big data application by Mike Lifu’s president Xu Lihong The founder and COO Gong Dingyu conducted in-depth exchanges and discussions on how to promote the development of the retail industry through customer experience innovation, and science foresees 2017.
Industry conference main forum focuses on global trends
Building the core competitiveness and sustainable development of the enterprise
On the morning of the 30th, the main forum was opened. President Zhang Chonghe of the China National Light Industry Federation fully affirmed the achievements of the development of China's toy and baby products industry. He hoped that the industry enterprises would fully grasp the policy advantages of comprehensive two-child and new urbanization construction, and The trend of big education, big health, big environmental protection, big retail and big manufacturing, increase varieties, improve quality, create brand, accelerate the transformation of China's toy and baby products industry from manufacturing power to manufacturing power.
Deputy Director Wang Minyan of the Consumer Products Department of the Ministry of Industry and Information Technology interpret industry-related policies from the perspective of three-product strategy and intelligent manufacturing, hoping to enhance the industry's innovation capability and international competitiveness. Liang Liang, the president of China Play Association, released the "2017 China Toys and Baby Products Industry Development Report". The report analyzes the current market situation of toys and baby products industry at home and abroad, as well as the import and export situation and consumption behavior in 2016, summarizing the current The quality of export and domestic products has sorted out new laws and regulations and safety standards at home and abroad, and forecasted the market size of various sub-products in the future.
At the same time, Yao Jingyuan , a special researcher at the State Council Counselor and a well-known economist, interpret the traditional manufacturing breakthrough strategy under the new economic normal; Mr. Tomek Micek , Senior Vice President and General Manager of Hasbro Asia Pacific, shared the transformation and upgrading of traditional manufacturing through IP. practical experience; Mr. He Hanlin Sanpower Group Business strategy service management Division department Store Business Director shared the toy product selection, display and Cheats successful experiential marketing; cross-border ecological chain enterprises guest millet rice technology-Hua Huang, founder and CEO Mr. Wang With the theme of “User Participation and Product Innovation in the Internet Ageâ€, I shared the experience of designing toys with content as the king, and transplanting the hardware and content operation experience of Xiaomi Bracelet into the toy industry. The China Education Society Preschool Education Committee Chairman Zhu Jiaxiong analyzed the deep relationship between games, teaching and toys, and helped enterprises realize the re-creation of toy education value. The founder of the Explosives Strategy Research Center, Jin Knife, shared the strategy of creating explosive products through micro-innovation.
In addition, in order to stimulate the advanced, establish a model and promote the innovation and development of the industry, the China Music Association also held the 2017 Industry Recognition Award Ceremony during the industry conference, and 70 units that made outstanding achievements in manufacturing upgrade, retail innovation and industry service. Awarded, respectively, "TJPA China Manufacturing Upgrade Award - 2016 Process Upgrade Ten Demonstration Enterprises", "TJPA China Manufacturing Upgrade Award - 2016 Product Upgrade Ten Demonstration Enterprises", "TJPA China Manufacturing Upgrade Award - 2016 Value Chain Upgrade Demonstration Enterprise ", TJPA China Manufacturing Upgrade Award - 2016 Cross-industry Upgrade Demonstration Enterprise", "TJPA Retail Innovation Award - 2016 Industry Innovation Model Enterprise", "TJPA Retail Innovation Award - 2016 Marketing Innovation Ten Model Enterprises", "TJPA Retail Innovation Award" -2016 Customer Experience Innovation Demonstration Enterprise, "TJPA Retail Innovation Award-2016 Supply Chain Innovation Demonstration Enterprise", "TJPA Industry Service Award-2016 Advanced Industry Association", "TJPA Industry Service Award" and other honorary titles.
Guests in the field of large manufacturing, "China's wisdom"
Accurately decipher the way of industrial upgrading
In order to promote the implementation of the industry's "13th Five-Year" development plan, vigorously implement the "three products" strategy, actively promote smart manufacturing, and comprehensively promote green manufacturing, and launch the "China Zhizao" sub-forum in the synergy period of China Play, bringing together in the field of large manufacturing. Experts and industry leaders in the establishment of the tree share their experiences in brand building, smart manufacturing, implementation cost leadership and differentiation strategies, and provide more core competitiveness for domestic and foreign toy and baby products manufacturers and brands. More valuable references.
At the “China Zhizao †Forum, General Manager Wang Yijun of Hangzhou Zhongsai Industrial Co., Ltd. shared his rich experience in brand building with the title “Challenges and Opportunities in the New Retail Eraâ€; He has more than 20 years of experience in multinational companies. Director of Lego Toys Manufacturing (Jiaxing) Co., Ltd. Li Zhijun shared the experience of “Lego Smart Manufacturingâ€, which involves various strategies for shortening product development cycle, reducing operating costs, improving production efficiency, and reducing resource and energy consumption. At the same time, the founder of China Lean Manufacturing Mr. Sun Yabin is committed to solving the specific problems of enterprises from the perspective of industry, combining the development status of the major producing areas, through vertical comparison and horizontal analysis, helping the participating enterprises to “rush out of the low-cost quagmire†and understand the future “intelligence†from a deep level. The path of development.
The guest of the big retail field seeks the "Chinese layout"
Deep analysis of new trends in the consumer market
The “13th Five-Year†development plan proposes to use the Internet, cloud computing, big data and other technical means to break through the traditional business operation mode and competition rules, change the value transfer mode, improve circulation efficiency and communication efficiency; establish point-to-face combination, online and offline The interactive three-dimensional channel and the pre-sale, in-sale and after-sales service system provide consumers with more product choices, experiences, convenient and fast transactions and other consumer value. At the same time, the industry conference launched the “China Layout†sub-forum to help channel vendors, manufacturers and distributors by sharing the channel layout optimization based on consumer demand, the upgrading of retail formats, and the accurate marketing experience based on big data. Brands and others continue to build growth.
At the “China Layout†forum, Ms. Zeng Hong , Deputy Director of Business of IKEA (China) China, gave a speech entitled “Design for Every Consumer†, telling how IKEA attracts consumers to stop, retain consumers and build The retail innovation case of the ultimate shopping experience; General Manager Xu Shikai of Taiwan Ai Erli Baby Department Store Group Group shared the use of online instant checkout system to connect all the stores with the theme of “How to do the customer experience of the physical store†Real-time sales records and inventory quantity, allowing customers to enjoy the convenience of cross-store return of goods; In addition, Jingdong Maternal and Infant General Manager Liu Lizhen , Jiefu Kai Market Consulting (China) Co., Ltd. Jin Wei , deputy general manager shared the latest statistical research of different channels data. The audience said that the "China Layout" forum analyzed the development trend of the industry's consumer market through practical experience and data sharing, and proposed new ideas, new ideas and new experiences to adapt to the development of the industry.
National Original Animation Senior Seminar Alumni Association
Continue to promote the development of IP convergence in cultural industries
In order to help the enterprise system and deeply understand the brand authorization, the Cultural Industry Department of the Ministry of Culture has commissioned the China Association for the Promotion of Professional Licensing Business Training Course since 2012 - “National Original Animation Advanced Training Course (Brand Authorization Direction)â€, four years and six sessions, A total of more than 400 students have been trained, covering more than 300 companies, and have cultivated a wealth of professionals for the authorized industry.
Under the guidance of the Ministry of Culture, the China Games Association initiated the establishment of the National Original Animation Advanced Seminar Alumni Association in the same period of the industry conference to continuously promote the development of the cultural and creative industry. At the alumni meeting, more than 200 elite alumni gathered together to regain their friendship and talk about empowering new topics. At the same time, there were also outstanding authorized dealers from Joy City, Rosen, Mark Huafei and Shandong Zhaojin , who shared the successful authorization cases from the perspective of authorized dealers and alumni.
The 7th China Brand Licensing Summit Forum
First exclusive release of the industry annual report
The China Brand Licensing Summit Forum has been held for seven consecutive sessions. This year's theme is “The Mobile Internet Age†, which brought together the rights from the International Licensing Industry Association (LIMA), Tencent, Iqiyi, and Angry Birds. The guests of the authoritative organizations and enterprises such as Rovio have their own opinions and discussed in depth the emerging trend of the licensing of mobile Internet and licensing.
At the forum, the China Games Association released the "2017 Brand Development Industry 2017 Development Report", which analyzes the status quo of China's brand licensing industry from the perspectives of China's authorized IP, licensees, authorized product markets and authorized product quality. According to the report, the global authorized market in 2015 was US$251.7 billion. China ranked fifth in the world with the authorized market size of US$7.61 billion and second in Asia. In addition, as of December 2016, the total number of brand-licensed enterprises in China was 291. The IP of the authorized business has been 816, and the entertainment IP license has the majority advantage, followed by the corporate brand and fashion IP. At the same time, the report also provides insight into the development trend of the brand licensing industry. As the first authoritative report of China's brand authorization industry, its emergence is to authorize upstream and downstream enterprises to carry out brand authorization business, which has a strong reference and guiding significance.
National Toys and Baby Products Industry Association Conference held concurrently
Concentrate on cultivating the top 500 industries
In the same period of this industry conference, the China Games Association also organized the National Toys and Baby Products Industry Association Conference, from Beijing, Shanghai, Guangdong, Zhejiang, Jiangsu, Shandong, Yunnan, Hunan, Hubei, Sichuan and other nearly 40 places across the country. The person in charge of the association attended the meeting.
At the meeting of the industry association, Liang Mei , the president of China Play Association, presided over the meeting. Chairman Liang introduced the work objectives and tasks of the “13th Five-Year†industry development plan, and how to regulate and promote China’s gold content. The development of the toy and baby products industry has been discussed with local associations.
Wang Yanmei, deputy secretary-general of the China Games Association, shared the work of the China Association for the creation of the top 500 and the top 500 channels in China on the implementation of “How to Improve the Quantity of Gold in China†, and introduced the China-Korean Association since 2013, “Brand The self-discipline of China's work and the achievements, hope to improve the quality of the industry's products through unremitting efforts, and expand the influence of the "safety commitment brand" in the consumer group.
The provincial and municipal associations made recommendations on how to carry out related work, and shared the methods and ideas for their innovative work in 2016.
Multi-faceted combination of theme ecosystem, health walk, etc.
Innovative initiatives lead the industry benchmark new benchmark
In addition to keynote speeches, industry recognition, and experience sharing, this year's industry conference also arranged three TJPA industry conference eco-circle activities and a one-hour walk around Taihu Lake. In addition to intense study, delegates can also communicate and understand with industry leaders, expand their network resources, and promote industry cooperation.
The ecosphere includes the G50 ecosystem, the design ecosystem and the IP ecosystem. The theme of the G50 ecosphere is “embrace 2017â€. The producers, brands and different regional quality channels and G50 members will deeply analyze the topics of mutual concern; design ecology The theme of the circle is “How to teach toy design based on educational valueâ€. Preschool education research institutes, design companies, design institutes and manufacturers, brand owners and so on, how to conduct product design and cooperation based on demand-oriented communication; In addition, IP ecology The circle specially invited the licensees to share the successful experience, and promoted the communication and development of the authorized industry around the topic of brand authorization. The most popular one is the one-hour walking activity of the Taihu Lake, which is full of youthful vitality. Through the simplest and most economical aerobic metabolism movement, the industry colleagues step out of health and convey confidence and improve the cohesiveness of the industry.
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