In 2015, China's K12 online education market was about 35.9 billion yuan. At this stage, the K12 online education market is in strong demand and the teaching mode is continuously optimized, which will show a rapid growth trend. By 2020, China's K12 online education market will reach about 110 billion yuan, and the compound growth rate will be about 25% in the next five years.
The so-called K12 education refers to the basic education from the first grade of primary school to the third grade of high school, that is, the primary education, junior high school and high school. The user group age range is generally 7 to 18 years old. At present, China's population in the K12 education stage is as high as 180 million. It is expected to reach 212 million in 2020. The huge population base of the age-appropriate population has laid the foundation for the development of K12. With the implementation of the national comprehensive two-child policy, the number of K12 age-appropriate population will further increase.
At present, the state has vigorously promoted the education market to become market-oriented, privatized, and informatized, creating an opportunity for development of K12 online education. The state actively expands industry demand through substantive support measures such as government purchases, post-subsidies, and tax incentives to drive industry development and strive to solve the problem of educational inequality. This will continue to benefit the development of online K12 education product content, education information, and educational equipment development.
An education informatization welcomes the policy dividend, and the online education (Internet education) market rises strongly
In March 2012, the Ministry of Education issued the "Decade of Education Informationization Development (2011-2020)" to provide guidance and general direction for the education informatization in the next 10 years. "Three links and two platforms" is the key to the construction of education informationization in China. “Three Links and Two Platforms†was the goal of education informationization during the “Twelfth Five-Year Plan†period proposed by State Councilor Liu Yandong in the National Video Information Conference on Education Informationization in 2012, namely “Broadband Network School and School, Quality Resource Class†Communication, network learning space for everyone, and the construction of educational resources public service platform and education management public service platform. The "three links and two platforms" first completed the broadband access of all types of schools and the basic teaching environment under the network conditions; secondly, the educational resources public service platform was used as a carrier to promote high-quality digital education resources and information technology means in teaching. The universal application in teaching and research activities; finally, a social learning space system integrating teachers, students and parents is built into a social, resource and management function. The proposal of "three links and two platforms" reflects the country's high attention to education informatization and the desire to promote education informatization.
After the launch of the "Education Informationization Decade Development Plan (2011-2020)" in 2012, the government has successively issued six national-level policies and plans to promote education informationization. In addition to the policy dividend, the development of people's online buying habits and the improvement of online payment systems have further promoted the development of the online education industry.
Second, the growth rate of China's online education industry will far exceed the traditional education industry.
According to the GSV Global Education Industry Report, the global online education market will reach $255.5 billion in 2017 and CAGR will be 23%. The scale of China's education market is huge, and the growth rate of Internet education is much higher than that of traditional education. According to iResearch's “2014 Online Education Industry Development Reportâ€: (1) The size of China's online education market in 2014 was 99.8 billion yuan, and it is expected to reach 173.4 billion yuan in 2017, maintaining a compound growth rate of 19.4%; (2) In 2014, the number of online education users was 77.97 million, and it is expected to reach 120 million in 2017, maintaining a compound growth rate of 16.7%.
Three domestic K12 online education areas continue to exert strength, always maintaining a growth rate of more than 32%
According to the research data of the Internet Education Research Institute, the current market size of early childhood education is about 380 billion. The market size of primary and secondary education (extracurricular counseling + private schools) is about 680 billion, and the scale of higher education market is 253 billion. The scale of the vocational education market is about 600 billion, the language learning market is about 90 billion yuan, the talent training market is about 60 billion yuan, the enterprise training market is about 150 billion yuan, and the education publishing market is about 35 billion.
The number of students enrolled in the K12 stage in China exceeds 180 million, of which the number of students enrolled in primary, middle and high schools is 9,484, 4,488 and 43.7 million respectively. Online education through the distribution of prestigious school resources and cloud service platform is expected to solve the traditional education model, the individualized learning needs can not be met, the teaching resources of the famous schools are difficult to obtain, classroom learning and extracurricular tutoring separation three pain points, so it has a good development prospects. From the perspective of subdivision, the domestic K12 online education space is huge. It is expected that the market size of K12 Online Education will reach 26.5 billion yuan in 2017 and 36.5% CAGR in the next 3 years.
Four capitals bloodthirsty to promote the rapid development of K12 online education.
Based on the good development prospects of K12 online education, capital bloodthirsty, the current K12 education field has obtained 23% of the market's investment proportion, and its traditional large-scale vocational education and language training, accounting for more than 90% of the capital market cake. The influx of capital will help K12's online education products to innovate, upgrade and transform, and attract more quality teachers to gather in this field, thus promoting the rapid development of K12 online education.
K12 online education data technology is also constantly breaking, which is conducive to enterprises using big data to accurately analyze user learning behavior, mining valuable information, thereby improving teaching efficiency and optimizing the business model of the education market. In the future, VR/AR technology is expected to be widely applied, which will promote the K12 online education experience to a new stage. The development of the "immersive teaching mode" that uses VR/AR technology can provide a real scene teaching experience for online education and enhance the interaction between students and teachers.
In 2015, China's K12 online education market was about 35.9 billion yuan. At this stage, the K12 online education market is in strong demand and the teaching mode is continuously optimized, which will show a rapid growth trend. By 2020, China's K12 online education market will reach about 110 billion yuan, and the compound growth rate will be about 25% in the next five years.
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