Publishers win the Chinese toy industry "Oscar"
On October 19th, the first day of the 2016 Chinese toy opening ceremony. Dolphin Baby Fun Box won the fifteenth China Toys and Baby Products Innovation Design Windmill Prize with the "Old Wolf and Old Wolf". The publisher took away the "Oscar Award" from the Chinese toy industry, which became a landmark event in the successful cross-border toy industry for children's publishing industry.
With the final evaluation of the site, the highest award in the Chinese toy industry, which was judged by the judges, the WeChat public vote and the final evaluation of the site, finally settled. The dolphins and the top 50 domestic and foreign top mothers and children, toys, and early childhood giants, experienced three months of "strength killing", and finally stood out and made a gorgeous appearance!
Award-winning porpoise fun box "When is the old wolf old wolf"
The award-winning work "The Old Wolf and the Old Wolf" is a wooden board game toy set jointly developed by the Dolphin Baby and the Wood Play Family for children over 3 years old. It creatively re-engineered the playground games familiar to parents after the 1980s, creating a new IP image of “watchmaker – Mr. Old Wolfâ€, and using the composite form of picture book, interactive APP e-book, and wooden board game toys. Presented.
"When the old wolf and the old wolf", the windmill award final evaluation live show
In the finalist product exhibition area of ​​the Windmill Awards, "The Old Wolf and the Old Wolf" has caused the onlookers of domestic and foreign exhibitors from time to time. This is a large-scale puzzle game that integrates digital cognition, time cognition and event classification. In addition to music, the industry cross-border of "publishing" and "toy" has also become the focus of the judges.
Expert review team final evaluation site
“As a publishing industry, we have brought rich connotation and interesting gameplay to toys, providing a useful attempt for the toy industry to transform from 'manufacturing' to 'cultural innovation' industry.†Founder of Dolphin Brand, era roaming Ms. Yan Ling, chairman of the board, said.
As an important part of the layout of the preschool education industry of Anhui Publishing Group, the porpoise baby has the gene of the publisher in the blood of the birth, which injects rich content value into the toy. In the toy of "Old Wolf and Old Wolf", the editors Originally animated image for the classic fairy tale character of the old wolf, and created a fairy tale about time, let the children understand the timetable of Mr. Wolf in the hilarious story. The rules of the toy game are also set accordingly. According to the storyline, the children need to complete the pairing of "time" and "event", "hour" and "minute" in the corresponding storyline on the board to carry out an old wolf and small animal. We have a game of winning and losing!
Dolphin baby research and development team
At the China Toy Show Dolphin Booth, the brilliance and vitality of the “new species†of the Dolphin Baby Fun Box also attracted the global toy industry peers and the savvy channel providers. The form of "1 picture book +1 toy +1 APP animation" makes "Dolphin Baby Fun Box" a new category across publishing and toys.
2016 China Toy Show Dolphin Baby Booth
Today, as a state-owned cultural publishing company, porpoises have long become the “cross-border king†of digital publishing, preschool education and toy design. In the follow-up new products, there is not only the original classic IP continuation such as "Eagle Catching Chicken", but also involved in the field of VR technology, creating a subversive preschool education product "Field Adventures of Ant Class". In this year's China Toy Fair, Dolphin is the highest honor in the publishing industry. It not only marks the successful testing of children's publishing cross-border operations, but also becomes a landmark event in the cross-border Nugget children's consumer market in China's publishing industry.
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