2016 is coming to an end. This year, home brands have performed well and some new development models have emerged. For home furnishing companies, listings, Milan furniture fairs and VR technology are hot topics, and they have been heated up in 2016.
Focus on the 2016 home industry event, the future industry development is worth looking forward to (Photo Source Network)
Capital boosted the arrival of the home industry
As early as 2013, a large number of home furnishing companies were preparing for listing, but few successful companies were listed. After three years, by 2016, this listing has finally arrived.
On October 13, Hengkang Home officially went public on the Shanghai Stock Exchange, becoming the first A-share listed memory cotton company; on October 14, Gujia Home officially listed A shares on the Shanghai Stock Exchange, joining A-share finished products The camp opened a new chapter in brand development; on November 18, the CSRC approved the initial application of 14 companies, and Yazhen Furniture was among them. In the long-awaited, on December 5, Yazhen Furniture released the issue price of 7.79 yuan/share. , began to purchase, and will be officially listed on the Shanghai Stock Exchange in mid-December;
In the past three years, whether it is Hengkang, Gujia and Yazhen, they have all kinds of channels to try and improve their comprehensive strength. Gujia service car, Hengkang's dream lily and Sophia's thousand store alliance cooperation... previously in the home industry It is a bit of annoying to mention the billion-dollar enterprise, but after a successful listing of a group of enterprises, with the help of capital, perhaps the billion-dollar enterprise is really not far away.
"Milan starts in China"! The power of design is amazing
During the Milan Furniture Fair every year, a large number of domestic home buyers will go to Milan to learn, and this year, the Milan exhibition actually came to China.
From November 19th to 21st, the Milan International Furniture Fair (Shanghai) Exhibition was held at the Shanghai Exhibition Center. It was smashed on the same day. The current situation of the suspension of ticket sales on the first day was the last day of the exhibition. The popularity of the exhibition hall was still very good. Wang. According to the organizer, due to the limited space of the venue, 56 Italian furniture companies were selected for the exhibition.
On the other hand, in the domestic home furnishing exhibitions, there is a general decline in the number of people. If the year is not as good as one year, the "power of design" can be seen. A foreign designer ridiculed that he is not afraid of domestic plagiarism, and he is afraid that plagiarism will not be as good as the original. Although it is only a joke, it can be seen that the weakness of domestic design and plagiarism, in addition to the development channels, for home people how to make the design color, differentiated is also one of the compulsory courses.
What kind of ghost is VR? Suddenly it is on fire.
It is undeniable that 2016 is the first year of VR outbreak, and a tool linking virtuality and reality has brought new possibilities to the traditional home industry.
At the Shanghai International Furniture Fair in 2016, a large number of VR companies emerged. From the previous fixed-point to the immersive upgraded version, many furniture people tried to experience it. Some people say that the current cost of online is so high, the emergence of VR can solve the problem of online home experience to a certain extent, help to place orders. It has also been asserted that with the infiltration of VR, it will have a huge impact on home stores, but this view is denied by most people. As a tool for experience, VR's experience function is unprecedented. From the current immersive scene, it is necessary to replace the offline store, and truly bring the feeling of being immersive. The road of VR is still very long.
For home furnishing enterprises, products, brands and channels are still the core elements of their competition. From the market performance in 2016, the entire home furnishing industry is in a state of continuous optimization. As for the market performance in 2017, let us wait and see.
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