As we all know, in the context of the Internet, it is clear that the development of e-commerce has become the mainstream, and the traditional retail industry seems to have been forced to a dead end. The collapse of physical stores has quietly hit. However, there is an idiom in China called “Nothing is wrong.†It is bad, and it is good to come.
In the past ten years, Ma Yun has given people the impression that they are all "myths." He blurted out: In the event of a catch, pigs will fly. Although the speaker was unconcerned, this sentence conveyed another important message: Alibaba, the main business of Ma Yun, stood on the door of the times, and he could fly without the ability to fly.
However, historically, the prosperous cities and thriving shops have been signs of prosperity for the country since ancient times. The shops are prosperous and the cities are prosperous, while the cities are prosperous. The rivers are thirty years old and the river is thirty years old. When a few years ago, when e-commerce wrapped in cheap, convenient and other chips desperately to squeeze the physical retail market, a few years later, a group of deep-growing physical stores are showing strong vitality and strength.
At present, there are as many as 40 million physical stores in China, and this data is still increasing every day. Once, under the impact of e-commerce, the physical store behind the business model is in mourning. The average life span of all stores in China is only 2.5 years, and this figure is 9 years in Japan. Physical stores are the most important platform for living services. In China, each dollar spent currently is used to purchase goods, which corresponds to only 4 yuan of living service consumption. In the developed markets of the United States and Western Europe, the ratio is 1:7. Regardless of the life span of the store or the overall potential, China's physical stores contain vast wealth that has not been developed. The next outlet will inevitably come down to services centered on physical stores.
Ma Yun said that the output value of China's retail industry this year is between 36 trillion and 40 trillion, and Alibaba is only 3 trillion. It is impossible to beat the entire retail industry. E-commerce was not developed today. Alibaba made it 17 years. All the businesses he participated in these years have been calling for the Internet and e-commerce. “Remembering that in 1999 and 2000, I appealed in different cities. No one believed in new spending habits and new business models. So, not who we beat, but new technologies, new young people, new consumption. Habit." Ma Yun said.
At the Yunqi Conference held recently, Ma Yun has a new set of words and put forward the concept of “new retailâ€. Traditional retail is a business model centering on enterprise efficiency. New retail is centered on user experience. The business model, which is two kinds of business thinking. Under the background of more and more transparent information and increasing consumer sovereignty, traditional retailing has become old. New retail based on user experience is more suitable for future development.
The new retail evolution has three major paths:
1, online and offline integration. Retail O2O or omnichannel is one meaning.
2, retail + experiential consumption. Experiential consumption, life service products.
3, retail + industrial ecological chain.
History has always been like this: With the rise of new giants, old giants will fall. Do not doubt that such a large Taobao will collapse and be subverted. The emerging industry will always be an industry that continues to repeat its counterattack and counterattack fate.
Written at the end: We are in an era of unpredictable winds, but there is a truth that remains the same forever. It is any idea that conforms to the interests of humanity and the objective laws of social development. As long as we act with determination, we will succeed. No matter whether it is e-commerce or retail sales, it does not have a very comprehensive market system. The current O2O model, which integrates online and offline, will benefit more people.
This article is transferred from: Future Store
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