[ China Wardrobe ] When many companies in the home furnishing industry feel sorrowful, custom-made home products such as cabinets and wardrobes have risen against the market. The average annual growth of the market is estimated to be over 10%.
The best performing company grows 70% annually
There is no inventory, the production is determined according to the order, and the inherent advantages make the customized home products have the advantages that other home furnishing industries do not have. "This year our company's performance growth is estimated to be more than 10%, and this is also the industry's general market growth data." Sophia wardrobe general manager Wang Wei said that the number from another leading company, Hao Laike is very similar.
The performance of Guangdong Ou Pai Home is a sudden emergence. In the overall downturn of the home industry this year, the company's first 10 months of custom wardrobe performance against the trend of 70% growth, becoming the fastest growing brand in the wardrobe industry this year. one.
Other companies accelerate penetration and transformation
Liu Zeqin, general manager of the European-style wardrobe marketing, said that the cabinets and wardrobes were operated by a team. They were operated independently this year. Since the beginning of the year, more than 300 specialty stores have been opened. Compared with the previous stores, they will reach 800 independent stores nationwide. A number of, this made the European-style wardrobe get rid of the identity of the European cabinet accessories, and achieved rapid development.
In fact, there are more and more companies engaged in the custom industry, such as Europe's two divisions of cabinets and wardrobes. As the share of plate-like finished furniture such as wardrobes is continually being eroded by custom products, more and more finished furniture companies are continually accelerating the shift to the custom furniture market. However, the cultivation of talents, the design of software, and the construction of channels are not simple things. At present, there are not many successful furniture companies that can achieve successful transformation in the custom industry.
The total market will continue to increase next year
For the market conditions next year, the industry predicts that the market volume of the wardrobe industry next year is expected to continue to rise as it is this year. Yao Liangsong, chairman of Europa, said that domestic and foreign economic development has entered a period of shifting speed. The home industry is not only affected by the economic environment and policies, but also affected by the vicious development of the industry. The competition in the wardrobe industry will become increasingly fierce. This market is not easy.
Home equipment forget
Custom furniture carefully selected DIY
More and more young people buy some small furniture like coffee table and single chair and go home to install it. In order to cater to this trend of DIY, many custom furniture companies have opened their own online stores. Provides a more cost-effective DIY custom package.
In these customized packages, consumers can design according to the software provided on the online store. After payment and production, they choose to install themselves or install them by the workers. Many young people who are ashamed will choose the full DIY mode. . In fact, even if the online store has provided software that is as easy to understand and use as possible, the design of custom furniture is still very professional work. For example, the unreasonable design of the wardrobe function will greatly reduce the storage capacity of the wardrobe, and the DIY cabinet is more difficult. Some, there are a lot of water, electricity, gas and other pipelines, as long as the size is slightly misdetected, it may lead to the product can not be installed and used at the end, and the product can not be used due to consumer design errors, not within the scope of the enterprise warranty within.
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