[ China Wardrobe ] It is understood that the number of middle class in China has increased significantly compared with the past. This year, it has reached 109 million people. In the eyes of the industry, this group will still be in a growth trend. In our country, the middle class represents the middle and high-end consumers to a large extent. Therefore, if the wardrobe enterprise wants to seize this type of group, quality is an indispensable victory.
The middle class has expanded its consumption promotion trend
With the expansion of China's new middle class, the trend of consumption upgrading will become more and more obvious, and high-end wardrobe products will be expected to achieve sustained growth. However, middle-class consumers are not blindly choosing high-priced products. “You have to make sense†is the main reason for making consumption decisions. When they make purchasing decisions, product prices and product quality are the keys to winning their trust. At the same time, they also have high requirements for the appearance of the product and the concepts it contains.
Quality into a wardrobe business successor
The high-end consumer groups have high requirements on product quality, and the product quality is also the key to grab the market in the future. So, how can the wardrobe enterprises improve the product quality to meet this market demand. On the one hand, wardrobe companies need to strengthen the research and development of new products. The research and development capabilities of the wardrobe enterprise products are very important, and the product research and development capabilities are also part of the strength of the wardrobe enterprise brand. To meet the high-end consumer groups, we must first continue to innovate products and establish our own image through products.
On the other hand, focus on corporate culture. The wardrobe corporate culture represents the spirit of a company, the spirit of a brand and the consumerism. As we all know, in addition to satisfying basic needs, the consumer psychology of high-end consumer groups must also have a certain spiritual connotation to impress their consumption pain points and cultivate their brand loyalty. Therefore, the mid-to-high-end wardrobe brand needs to continuously improve product quality and The culture of the product.
At present, the middle class is still in a growing trend, and it is a general trend for wardrobe enterprises to seize this group. Wardrobe companies can only achieve the desired purpose if they ensure product quality.
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