Wang Yilei - Director of New Business Development, ISPO Asia
The exhibition industry has been in business for nearly 15 years. Since 2009, it has been responsible for ISPO's exhibition business in China.
In April 2016, he was transferred to take charge of the landing and development of ISPO non-exhibition business in China and Asia. The specific business includes ISPO Academy, ISPO Global Design Award, ISPO Global Innovation Contest, ISPO Global Functional Surface Accessories Trend Award, ISPO R&D Crowdfunding .
I believe that the friends who participated in the ISPO Academy will not be unfamiliar with the project director Wang Yilei Oliver. This year is already the fourth session of the ISPO Academy and is also the second session of the ISPO Shanghai. ISPO Shanghai as the ISPO Summer Show in China, its exhibition activities, surrounding projects, and participating brands are all somewhat different from the ISPO Beijing Exhibition held at the beginning of the year. However, in this interview with Oliver, we learned that for the time being, There are more distinctive ISPO exhibitions held in other places in China and other places. However, this does not mean that the service provided by ISPO for exhibiting brands in China is no longer expanding.
Oliver said that ISPO has never been a pure show organizer and that ISPO has been committed to providing more services to the outdoor workforce. The ISPO Academy for Retailers, the ISPO Global Design Award to encourage brand innovation, and the ISPO Global Innovation Award to support younger brands have included manufacturers, brands, and retailers to perfectly serve the outdoor market production and supply chain.
Although the ISPO exhibition has been in China for many years, Director Wang said that in fact, there are still many ISPO projects in Germany that are not piloted and developed in China. Therefore, the future goal of ISPO in China is to allow these projects to stay in China.
Oliver introduced to everyone that for more than 15 years, ISPO has been looking for the best innovation company in the global sports industry through the “ISPO Global Innovation Contest†platform every year. 372 companies from 38 countries and four years of establishment have applied for the competition in the most recent quarter. This also makes this contest a grand event for emerging companies in the global sports industry. The ISPO will provide full support for these participating companies to attract the attention of retailers and the media through ISPO MUNICH (Munich International Sporting Goods Expo). Many of the previous winners have become internationally renowned companies, including Gopro, Nixon, Naish, and On Running.
Although ISPO is an exhibition that is more oriented to outdoor sports production and supply chain, there are also a few professional visitors who come to visit the exhibition each year. Many donkeys have had a good time after participating in this year's Open Demo Day. He said he is willing to participate again next year. However, in addition to these, ISPO and ALICE can participate in the project, that is, ISPO research and development crowdfunding. This project aims to invite outdoor donkeys to participate in the brand's product development, so that the brand can more in-depth understanding of the true needs of donkeys in the outdoor environment.
Compared with ISPO R&D crowdfunding, the ISPO Global Design Award has been a topic of great importance for outdoor practitioners and ALICEs. In 2016, the best sports products for 2016/2017 were selected out of 535 participating products in the ISPO Global Sports Design Awards 2016. The participating products were divided into extreme sports, outdoor sports, snow sports, fitness sports, health and fitness, and Asian product categories. Each category was named "Best Product of the Year". These award-winning products are called the most eye-catching products in the outdoor market.
If brand owners are still too far away from the mass outdoor practitioners, the ISPO Institute is more in line with the needs of outdoor physical stores and dealers. Oliver said that during the past four sessions of the ISPO Academy, outdoor retailers from all over the country participated and introduced guidance from professional retailer management trainers invited by ISPO. Many participants said they benefited greatly. Director Wang said that in the future, ISPO will break through the restrictions of the retailer's training program at the ISPO Academy and will provide new training programs for brands and manufacturers. We will wait and see.
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