Jiuquan Yumen strives to create the capital of Western outdoor sports Date:2016-09-23 22:15
In recent years, Jiuquan City has grabbed a major opportunity for the country to implement the Belt and Road Initiative, combined with Yumen's own reality, relying on Yumen’s historical and cultural resources, humanistic resources, and unique landscape resource advantages of mountains and rivers, and closely surrounding Jiuquan to highlight the atmosphere. Large tourism, construction of large scenic spots, the formation of big brands, the promotion of the development of the development of cultural tourism and sports integration development goals, and strive to build China's Yumen outdoor sports base, and actively promote the integration of sports culture and tourism industry with the theme of outdoor sports, featured events and popular science education Upgrade to promote the comprehensive and coordinated economic and social development in Yumen.
Yumen's advantages in developing outdoor sports
The first is the abundance of resource advantages. The land of Yumen is vast and its landforms are divided into three parts: Qilian Mountain, Corridor Plain and Maji Mountain. There is a mountain in the south of Qilian Mountain, which runs from northwest to southeast, with an elevation of 2500 meters to 3500 meters. From the geographical point of view, in the confluence of China's Loess Plateau, Qinghai-Tibet Plateau and Inner Mongolia Plateau, the oasis is distributed between quicksand, saline-alkaline land and the Gobi. The snow-capped Qilian Mountains meets the vast Gobi Desert, vast desert and blue sky. In addition, the climate has obvious differences between east and west and north and south, and it is a complex system of mountain oasis and desert. It has the climate and environmental conditions of extreme and sub- extreme sports. The population density in the area is small and the terrain is open. It is suitable for outdoor hiking and mountaineering. , rock climbing, off-road rally, paragliding, challenging extremes and other outdoor sports.
Second, the brand's advantages highlight features. There are many ethnic groups in Yumen, with a wide range of humanities and religions, complex ethnic groups and diverse living conditions. The original nature and exclusivity of Huogou culture, silk culture, iron culture, Great Wall culture, frontier culture, military culture, petroleum culture, new energy culture, etc. Cultural resources such as scarcity, diversity, and non-replication are more infused with rich cultural connotations.
The third is more obvious advantages of interest. Yumen’s communication lines are smooth and the logistics system is sound. There are Dunhuang and Jiayuguan airports within 200km and Yumen high-speed rail station is 5km away from the urban area, which constitutes an unobstructed three-dimensional channel. Under the favorable conditions of the recent online operation of high-speed rail and regional aircraft, the surrounding four-hour traffic economic circle has an objective scale and has the traffic conditions for hosting large-scale outdoor sports at home and abroad.
Outdoor sports industry development initiatives
Based on Yumen's unique location, resources, and brand advantages, it closely follows the strategic goal of building the Yumen Outdoor Sports Base, uses internationalization as the standard, introduces high-end leisure sports industry events and major projects, breaks existing administrative boundaries, and expands regional cooperation. It will focus on cultivating and building a strategic layout of a nuclear gathering, two-element support, multi-party linkage, and eight-dimensional radiation in the outdoor sports industry.
A nuclear gathering. That is, to highlight the role of the core area of ​​Yumen, relying on the strong advantages of convenient domestic and foreign tourist source markets such as Jiujiajiu Airport, high-speed railways, expressways, and railways and highways, to create a Yumen outdoor sports distribution center and form an outdoor sports passenger transportation center. Sports promotion center, consultation service center, safety rescue center and leisure sports service center are all in a three-dimensional clustering core area, radiating peripheral areas.
Two yuan support. That is to say, the sports event experience area and the outdoor camp service area will be a two-factor structure, giving Yumen ample space advantage, highlighting the western features, playing the surrounding Jiayuguan National Triathlon Champions Cup, the Guazhou Xuanzang Road Gobi Challenge, and Dunhuang. The influence of fine competitions such as the National Beach Volleyball Beach Handball Tournament, combined with the actual situation of Yumen, will vigorously develop the Gobi economy category, polished leisure and viewing performance sports, and form an experience zone for leisure sports events. The outdoor camp service area, focusing on the outdoor sports capital of Yumen National Park, explores and develops outdoor campgrounds, hiking and cycling stations, aviation flying campground lighting facilities, and conducts outdoor sports product sales and R&D, training, maintenance, testing, and replenishment. Services such as rescue, promote intensive development, and gradually form the outdoor sports industry chain in Hexi Corridor. Many linkages. Based on Yumen’s deep resource conditions and geographical basis, relying on the advantages of regional outdoor sports industry brand resources, the company will strengthen long-term working mechanism, benefit-sharing mechanism and platform construction, and persist in seeking Dunhuang, Guazhou, and Yumen in large markets. The joint development between the five cities of Suzhou, Suzhou and even Hexi allowed them to eat in Yumen, live in Yumen, walk in Yumen, play in Yumen, and enjoy music in Yumen as the new normal for outdoor sports.
Eight-dimensional radiation. We will give full play to Yumen’s unique advantages in areas such as Gobi, deserts, rivers, glaciers, snow mountains, and airspace, and we will promote outdoor sports projects that extend from plains to mountains, from Gobi to rivers, and from land to sky. To create eight series of outdoor sports events with the core concept of walking, running, flying, driving, climbing, riding, drifting and sailing. Formation of Yumen National Park China Yumen Outdoor Sports Resort as the leader, Silk Road Water World’s first drift of Northwestern Jinjinxia as the link, and flying over Yumen’s western first wind energy sports tourism demonstration area and air travel experience as the tow The pattern of three major brands competing for development.
Future development measures and main directions
First, broaden investment channels and strengthen financial protection. With project subsidy, discount interest loans and bonus substitution, we will focus on supporting the construction of sports industry bases, technological innovations, brand cultivation, personnel training, and fitness services for sports companies. To build a platform for investment and financing, adhere to industry as the guide, encourage social capital to enter the sports industry, build sports facilities, develop sports products, provide sports services, participate in industrial policy formulation and major project research and planning.
The second is to expand camp construction and strengthen service protection. Focusing on the construction of a high-standard three-dimensional outdoor sports camp-level network, we will build camps in all directions, camping service stations, camping camps for automobiles and aviation flight camps, support camp construction companies, improve supporting services, and actively promote car rentals. , R&D and design of portfolio products for clubs, camps and camps.
The third is to strengthen the support of the event and improve the industrial chain. Adhere to the principle of professional outdoor sports events, actively explore and improve the market development and operation modes of large-scale sports events, promote innovation in the promotion and development of sports events, and strengthen competitions with outdoor events in accordance with the principles of government guidance, social competition, and market operation. The company communicates with each other and establishes platforms for outdoor sports events and cooperative development through various forms and channels. It actively fosters economic forms and service market platforms that support the development of creative sports, sports property rights transactions, sports finance, sports intermediary and other tourism and leisure sports innovations. Promote the development of various types of resources in the sports market and the orderly flow of resources, improve the sports industry chain, promote the integration of the sports industry with related industries such as culture, tourism, rehabilitation, exhibitions, forums, and media, highlight the characteristics of sports elements, and realize industries Chain efficiency is maximized.
In recent years, Jiuquan City has grabbed a major opportunity for the country to implement the Belt and Road Initiative, combined with Yumen's own reality, relying on Yumen’s historical and cultural resources, humanistic resources, and unique landscape resource advantages of mountains and rivers, and closely surrounding Jiuquan to highlight the atmosphere. Large tourism, construction of large scenic spots, the formation of big brands, the promotion of the development of the development of cultural tourism and sports integration development goals, and strive to build China's Yumen outdoor sports base, and actively promote the integration of sports culture and tourism industry with the theme of outdoor sports, featured events and popular science education Upgrade to promote the comprehensive and coordinated economic and social development in Yumen.
Yumen's advantages in developing outdoor sports
The first is the abundance of resource advantages. The land of Yumen is vast and its landforms are divided into three parts: Qilian Mountain, Corridor Plain and Maji Mountain. There is a mountain in the south of Qilian Mountain, which runs from northwest to southeast, with an elevation of 2500 meters to 3500 meters. From the geographical point of view, in the confluence of China's Loess Plateau, Qinghai-Tibet Plateau and Inner Mongolia Plateau, the oasis is distributed between quicksand, saline-alkaline land and the Gobi. The snow-capped Qilian Mountains meets the vast Gobi Desert, vast desert and blue sky. In addition, the climate has obvious differences between east and west and north and south, and it is a complex system of mountain oasis and desert. It has the climate and environmental conditions of extreme and sub- extreme sports. The population density in the area is small and the terrain is open. It is suitable for outdoor hiking and mountaineering. , rock climbing, off-road rally, paragliding, challenging extremes and other outdoor sports.
Second, the brand's advantages highlight features. There are many ethnic groups in Yumen, with a wide range of humanities and religions, complex ethnic groups and diverse living conditions. The original nature and exclusivity of Huogou culture, silk culture, iron culture, Great Wall culture, frontier culture, military culture, petroleum culture, new energy culture, etc. Cultural resources such as scarcity, diversity, and non-replication are more infused with rich cultural connotations.
The third is more obvious advantages of interest. Yumen’s communication lines are smooth and the logistics system is sound. There are Dunhuang and Jiayuguan airports within 200km and Yumen high-speed rail station is 5km away from the urban area, which constitutes an unobstructed three-dimensional channel. Under the favorable conditions of the recent online operation of high-speed rail and regional aircraft, the surrounding four-hour traffic economic circle has an objective scale and has the traffic conditions for hosting large-scale outdoor sports at home and abroad.
Outdoor sports industry development initiatives
Based on Yumen's unique location, resources, and brand advantages, it closely follows the strategic goal of building the Yumen Outdoor Sports Base, uses internationalization as the standard, introduces high-end leisure sports industry events and major projects, breaks existing administrative boundaries, and expands regional cooperation. It will focus on cultivating and building a strategic layout of a nuclear gathering, two-element support, multi-party linkage, and eight-dimensional radiation in the outdoor sports industry.
A nuclear gathering. That is, to highlight the role of the core area of ​​Yumen, relying on the strong advantages of convenient domestic and foreign tourist source markets such as Jiujiajiu Airport, high-speed railways, expressways, and railways and highways, to create a Yumen outdoor sports distribution center and form an outdoor sports passenger transportation center. Sports promotion center, consultation service center, safety rescue center and leisure sports service center are all in a three-dimensional clustering core area, radiating peripheral areas.
Two yuan support. That is to say, the sports event experience area and the outdoor camp service area will be a two-factor structure, giving Yumen ample space advantage, highlighting the western features, playing the surrounding Jiayuguan National Triathlon Champions Cup, the Guazhou Xuanzang Road Gobi Challenge, and Dunhuang. The influence of fine competitions such as the National Beach Volleyball Beach Handball Tournament, combined with the actual situation of Yumen, will vigorously develop the Gobi economy category, polished leisure and viewing performance sports, and form an experience zone for leisure sports events. The outdoor camp service area, focusing on the outdoor sports capital of Yumen National Park, explores and develops outdoor campgrounds, hiking and cycling stations, aviation flying campground lighting facilities, and conducts outdoor sports product sales and R&D, training, maintenance, testing, and replenishment. Services such as rescue, promote intensive development, and gradually form the outdoor sports industry chain in Hexi Corridor. Many linkages. Based on Yumen’s deep resource conditions and geographical basis, relying on the advantages of regional outdoor sports industry brand resources, the company will strengthen long-term working mechanism, benefit-sharing mechanism and platform construction, and persist in seeking Dunhuang, Guazhou, and Yumen in large markets. The joint development between the five cities of Suzhou, Suzhou and even Hexi allowed them to eat in Yumen, live in Yumen, walk in Yumen, play in Yumen, and enjoy music in Yumen as the new normal for outdoor sports.
Eight-dimensional radiation. We will give full play to Yumen’s unique advantages in areas such as Gobi, deserts, rivers, glaciers, snow mountains, and airspace, and we will promote outdoor sports projects that extend from plains to mountains, from Gobi to rivers, and from land to sky. To create eight series of outdoor sports events with the core concept of walking, running, flying, driving, climbing, riding, drifting and sailing. Formation of Yumen National Park China Yumen Outdoor Sports Resort as the leader, Silk Road Water World’s first drift of Northwestern Jinjinxia as the link, and flying over Yumen’s western first wind energy sports tourism demonstration area and air travel experience as the tow The pattern of three major brands competing for development.
Future development measures and main directions
First, broaden investment channels and strengthen financial protection. With project subsidy, discount interest loans and bonus substitution, we will focus on supporting the construction of sports industry bases, technological innovations, brand cultivation, personnel training, and fitness services for sports companies. To build a platform for investment and financing, adhere to industry as the guide, encourage social capital to enter the sports industry, build sports facilities, develop sports products, provide sports services, participate in industrial policy formulation and major project research and planning.
The second is to expand camp construction and strengthen service protection. Focusing on the construction of a high-standard three-dimensional outdoor sports camp-level network, we will build camps in all directions, camping service stations, camping camps for automobiles and aviation flight camps, support camp construction companies, improve supporting services, and actively promote car rentals. , R&D and design of portfolio products for clubs, camps and camps.
The third is to strengthen the support of the event and improve the industrial chain. Adhere to the principle of professional outdoor sports events, actively explore and improve the market development and operation modes of large-scale sports events, promote innovation in the promotion and development of sports events, and strengthen competitions with outdoor events in accordance with the principles of government guidance, social competition, and market operation. The company communicates with each other and establishes platforms for outdoor sports events and cooperative development through various forms and channels. It actively fosters economic forms and service market platforms that support the development of creative sports, sports property rights transactions, sports finance, sports intermediary and other tourism and leisure sports innovations. Promote the development of various types of resources in the sports market and the orderly flow of resources, improve the sports industry chain, promote the integration of the sports industry with related industries such as culture, tourism, rehabilitation, exhibitions, forums, and media, highlight the characteristics of sports elements, and realize industries Chain efficiency is maximized.
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