On April 18th, the central financial program "Transaction Time" made a special report on a furniture exhibition. When interviewed by reporters, almost all furniture companies indicated that the current market pressure is high. After switching to the e-commerce channel, new problems have emerged, that is, offline distribution and installation.
Indeed, the homogenization competition of furniture e-commerce is becoming more and more serious. Only by shutting down every link and truly doing one-stop service can we win the trust and support of customers. The praise is not easy to get, the bad review is completely destroyed!
?? E-commerce people are determined to get ahead of the matter, who would like to be because the back of the landing did not get well, in exchange for a bad review, really want to shi rhythm! A furniture owner said that according to past experience in selling furniture on third-party e-commerce platforms, the highest complaint rate is often logistics. Why? Tell me why?! Xiaobian carries a heart of knowledge, after deep market research, summed up the following reasons, you may wish to take a look -
?? 1, the current logistics to adapt to the trend of e-commerce, began to gradually transform, try the so-called "three guarantees" or "five packs", however, some employees within the system actually refused, this resistance naturally affects the quality of service It’s no surprise that it’s time to start a service to perfuse things, and that services are not timely and not in place.
?? 2, now the logistics price is getting lower and lower, how to make money after three packs of five packs? It is impossible to not earn, so the interest arises in the process of “finding the masterâ€. In order to reduce costs, some logistics companies can earn more profits from them, so they look for cheap masters, regardless of the quality of the technology, as long as the master's offer is low, so, where is the quality of service? Customers are not satisfied, of course, give e-commerce a big bad review!
3. At present, the e-commerce development of the third- and fourth-tier cities is the fastest, but many logistics lines do not fully cover these cities. Therefore, logistics has to be outsourced to the local area. As a result, the number of intermediate links has increased. The information is not smooth, the merchant can't guarantee the quality of the service of the master, there is no reliable security, but the risk is drastic! Of course, due to the increase in intermediate links, the cost naturally increases. To give a simple example, a brand in Shenzhen issued a set of solid wood beds to Wuhan , and the logistics price was set at 330 yuan. However, if you look for logistics and find a master separately, they are 130 yuan and 80 yuan respectively, and the middle can actually save 120 yuan! In other words, in the furniture industry, logistics and distribution installation can save at least 30% of the cost! What is this concept? That is to say, the way different lines fall, directly determines the cost of the business, which is a core competition space for home e-commerce, but can not be ignored!
It can be seen that when the furniture e-commerce solves the after-sales service, in order to make the docking simple, look for the so-called one-stop service, which increases the cost and loss. For companies that truly recognize the changes in the after-sales market, professional matters should be handed over to professional people. The logistics services for the furniture after-sales solution and the last mile are bound to be separated.
TAISHAN YUEXIN INDUSTRIAL GROUP LIMITED , https://www.gdmetalplasticproducts.com