Customized home has become the hot spot of the current market demand and the catalysis of furniture companies. According to statistics, 12 of the 41 pavilions at the Guangzhou Construction Expo are named after custom homes, accounting for nearly 30%, which is 25.8% higher than last year.
The hot trend of custom home has become the mainstream of today's market. Although there are furniture people who call on companies to think calmly and think twice, the market competition and the first opportunity to win the battle have already begun. Furniture company, is your "safety belt" tightened?
In the era of category breakdown, find the right position and follow the trend
In the past two years, custom home furnishing companies have sprung up, most of which are limited to blind followers and followers, where consumers are in the furniture industry. Such a large number of "blind followers" make the custom home market full of serious homogenization problems from the beginning. Identifying the market segments and doing this based on deep cultivation is the way out and the outlet for customized home enterprises.
From the finished furniture to the custom home, the furniture company is criticized is that most of the so-called "custom" is actually only the furniture size, color customization, such as changing the color, scaling, the same design elements placed on various categories of furniture, etc. Simply snapping on a custom hat will keep you up to date.
As everyone knows, while custom-made homes like the tigers rush into the market, those companies that only find precise positioning can not be clamped and pinned. In the market of a red sea in the field of customization, accurate positioning has undoubtedly become the primary problem that furniture companies must consider. Otherwise, once the wind stops, the first thing to fall will be those companies that blindly follow suit.
Opportunity and pain point, the system is perfect for the future
Cabinet customization, finished furniture, home improvement enterprises and other fields have tried to customize the market. Based on their own advantages, they combined “customization†and introduced concepts such as “customized home†and “full house customizationâ€. However, the industry has specialization, furniture companies in these fields are faced with the limitations of experience, cabinet custom enterprises have incomparable advantages in the field of cabinets, but in the face of the problem of the coordination of custom home items and the overall style of the interior The lack of design skills and factory production have become the biggest obstacles to their progress.
The finished furniture enterprise has turned to the custom home, which has strong feasibility. On the one hand, it has the product design and interior design basis. On the other hand, it has the endorsement of factory production, but from the practical operation, the design and design required for professional custom home The production system is difficult to modify directly from the assembly line of general finished furniture. While finished furniture companies embrace custom homes, they need to consider more complex issues. Custom engineering experience and the perfection of custom production systems and the factoryization of finished furniture are important factors to consider. Consumers need a one-stop solution for hard, soft and furniture products. Customized companies need to plan and layout from all aspects.
Customized products are in full swing, so many furniture companies can sit on the needles and felts, but only from the perspective of their own positioning and market demand, and comprehensive consideration of the opportunities and clamping points for custom-made warfare, enterprises can grasp the "safety belt" in the customized and turbulent market.
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