How to buy corrugated cartons

[China Packaging Network News] In today's increasingly competitive corrugated box market, the corrugated box manufacturers' equipment level determines their competitiveness. The following content takes the purchase of a round press die cutting machine as an example to introduce the method and mode for analyzing the characteristics of the market and equipment when senior management personnel of corrugated box manufacturers select fixed equipment, which is divided into three major parts. For everyone to make reference in key decisions.

Reasons/Targets/Key Considerations: The first thought when deciding to purchase a fixed device

(I) Reasons: Sales have not seen improvement and even declined

❶. There is no new business area in the market. The only way to open up new business is to find new ways. The past 6 to 12 months offer shows that the market share of the company's printing die-cut products is only 11%, and that of ordinary die-cut products is 28%. According to sales feedback, it was found that the price of printing die-cutting products was higher than the average market price by 12% to 20%.

❷. At present, the company's printing slotting die-cutting machine and nail box adhesive box run independently, not the linkage line.

描绘. When depicting a hypothetical picture of a cost mechanism (ie, we are linking a fully-automated circular press die cutting machine to all relevant costs), we find that if we use a printing die-cutting machine linkage line, the The price can be significantly reduced and the sales of related products will increase. Before we further explore this issue, we first applied the “assumed price” to more than 50 products, so the sales volume soared by 33%. After in-depth investigation, we also found that most of the companies that use the die-cutting and die-cutting lines are comprehensive large companies and have a stable customer base. Therefore, we intend to pay attention to the printing die-cutting and linkage lines they use.

(b) Goals: Clear primary goals and milestone goals

We spent more than 3 months communicating and communicating with key personnel, including the company's sales managers, production managers, regulatory agencies, printer chiefs, design divisions, and major customers and software vendors, equipment manufacturers, and determined the following goals: :

1. The primary goal:

Within one year, sales increased by 8%. Half of the growth will be done on its own (not in cooperation with equipment manufacturers). Maintain the current overall profit level.

2. Secondary goals:

Increase overall production capacity. The alternative equipment must be able to stabilize the customer base, make our products unique, and attract more new customers.

3. Three goals:

Increase assets and the return period of investment is controlled within 36 months.

(c) Key considerations:

Before purchasing new fixed equipment, there are always many factors that need to be weighed in advance. The following are more other "key considerations":

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1. The use value of the equipment: Before the equipment "end of life," it must be replaced with new equipment. Replacing a new device before the device is completely scrapped helps ensure more use value.

2. Market changes: New customers in the market tend to put forward new requirements. Using old equipment may not meet customer requirements and force you to replace them with new equipment.

3. Market demand: No equipment is dedicated to the production of certain types of packaging products. For example, the window opener can attach a film to the package so that the interior product can be displayed. If there are fewer companies using this type of technology in the market, you can conduct a market survey to see how many customers can benefit from such packaging before deciding whether to purchase such equipment.

4. Motivating factors: such as the procurement of this equipment can get tax subsidies, as well as national and local institutions to provide funding subsidies, and whether it can help your factory to improve competitiveness.

5. Sales performance factors: Is it because of the lack of certain equipment that it is unable to accept certain orders and has affected sales?

6. Technical advantages: The company wants to maintain its leading edge in technology, so is willing to purchase new equipment, apply new technologies, or wait for the cost to decline? Although first-line competition can have advantages that others do not have, it may not be cheap.

7. Egoism: Frankly, everyone likes good things, and egoism plays a key role in deciding to purchase fixed equipment. Self-interest is not a derogatory term. Correctly recognize it.

Determine the characteristics/advantages of the equipment to be purchased

Based on our reasons, goals and key considerations, we determined that when purchasing equipment, pay attention to the following characteristics and advantages of the equipment:

1. Compared with the currently used die-cutting machines, new equipment should have greater job breadth and productivity.

2. Compared with the currently used flexo presses, the new flexo press die-cutting machine should have a larger job width.

3. We hope to process some products on a round die-cutting machine and then use a folding-glue machine that is compatible with a flexo press.

4. The flexo press and round press die cutting machine must be compatible.

5. After determining the size of the equipment and its compatibility with existing equipment, we must also consider the compatibility of parts, printing cylinders, and anilox rollers.

6. Is the leading edge or vacuum suction feeding? We hope to use vacuum adsorption to feed paper because it can improve the printing quality.

7. Using a few color printing? It is necessary to judge the return on investment of new equipment according to the market conditions and profits and returns of current and future years.

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8. It is worth mentioning that we have to set aside the installation position of the printing unit in order to prepare for the addition of the unit in the future (preparation is now available, less costly, and it would be more troublesome if we wait until we intend to increase the unit and then adjust the space). .

9. The pre-feeder works well. According to the current production speed, it is judged whether it needs to be purchased.

10. Stacking machines and other ancillary equipment are quite important. Make sure that the stacking speed matches the speed of the circular die cutter. If the rotary die cutter has a processing speed of 6,000 sheets/hour and the stacker cannot keep up with the speed, it will create a production bottleneck.

11. Can scraper capacity match with other equipment?

12. Is the power voltage supply sufficient?

13. Water and air pressure issues.

14. Review companies that have done the best in installation, service and equipment maintenance.

It also needs to fully verify the operating costs of the equipment to be purchased, including: energy consumption (water, electricity, gas, compressed air, etc.), quantity and quality requirements of operators, price and frequency of spare parts and wearing parts, and per capita output of equipment. Revenue per unit per hour of profit, per capita and equipment sales revenue, after-sales service fees, equipment life and depreciation rate, and so on. When purchasing equipment, it is necessary to compare the level of operating costs, and the overall trade-off with procurement costs is the real responsibility for the development and survival of the company.