2016 HAGLÖFS TRAIL International Cross-country Challenge (Beijing Huairou Baoshan Station) was successfully held. This cross-country race was initiated by matchstick gold and led to the participation of numerous outdoor brands, players, and the media, and a large number of friends in the circle after the event.
Highlight 1:
The branded commercial street formed by the most fashionable outdoor brands attracted the attention of many participants. To participate in this outdoor product commercial street are: Mu Mimi children's wear, Mu Shan tents, special glasses, Hummingbird outdoor lightweight accessories, Youtu (UTO) outdoor products, little sports APP, Aershan mineral water, fly wave simulation Surfer, Ting Brew Craft Beer, Gao Neil Sports Running Shoes, Ihai Poetry Hat, Nai Love Shoe Lacerated, Life Straw (Life Straw), Narita Headlights, etc. These brands brought with them the latest products, the most trendy designs and the most intimate experiences, which are in line with the needs of outdoor enthusiasts and have won the favor of many players and runners.
Highlight 2:
The competition is divided into two levels of competition, a variety of incentives; three medical protection; more than 20 physiotherapists; more than 40 volunteers team; 6000 track marking; 6 supply stations and 6000 bottles of mineral water 2,000 pounds of watermelon, 1380 Snickers, 600 bottles of mineral sports drinks, 420 bottles of pulse, 300 cans of lunch. The rich competition prizes (20w in total, 20w in prizes), thoughtful event services, bright live vision and comprehensive medical protection provide all players with the most peace of mind and companionship.
Highlight 3:
VIP runs charity, allowing Xia Baer's children to wear shoes. The Huitong Luhua Philanthropy Running Team on the track with Land Rover is on foot in the rich soil, shouldering the dreams of Xia Baer's children. While each player enjoys running, he also contributes to the realization of the dreams of Shabal children.
The success of this event has given more brands a reference case for the event, which is expected to be a way to emulate this year. How to bring players, media, and brands together to participate in and promote the brand marketing is really a low-cost, high-return approach.
With the upsurge of activity events in dozens of games this month, brands with the ability to think in sufficient market budgets can organize themselves; brands with no ideas can participate in activities organized by other brands or media platforms; Do not think of the brand, come on, do not sit still. The wine is also afraid of the deep alley.
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