â— Design Overview:
Wind-resistant paint is a product used within a certain range. It is mainly used for the protection of exterior walls of wooden houses in the northwestern United States and Canada. The paint penetrates into the surface of the wood product, protecting it from the sea wind. The paint application process generally takes 6 months or more, and it can make wood products fade to gray. In the market, Olympic weather-resistant coatings are very successful, and customers expect it to become a leading brand in the industry.
â— Design analysis:
The problem of design stems from the nature of the product and its market. Because the product market has certain limitations, it is not enough to rely solely on advertising and promotional products. It should also allow labels to play a leading role. Due to the limited range of products used, new consumers need to be provided with sufficient information (in some parts of Canada, product descriptions need to be in French and English). Since the paint needs 6 months to be effective, photography effects cannot be used in the design planning.
â— Design and operation:
The survival of various products in the market competition is based on their industrial appearance, highlighting the practicality of the products. In the past, the same method was used for the design. Only the textual label was used on the packaging. Olympic Paint Company decided to highlight its natural wind erosion resistance and create a more elegant packaging design to make its products stand out in the fierce market competition and come to the fore. Therefore, the company hired Martha Ann Busser to paint the packaging design. Massa is an artist from Montara, California. His works integrate realism and romanticism. Since the product is used in a beach house, a seashore wooden house appears on the packaging pattern to maximize the role of weather-resistant coatings in the wooden structure. Due to limited space, the views of the seashore and the coastline are reflected through the glass of the doors and windows.
â— After the design:
The pattern on the package shows the effect of the paint after wind erosion (the process takes several years) and where the paint should be used. The ocean and coastal scenery are reflected through the glass on the windows. This is a very clever arrangement. If you use the distant view of the sea, you will be too far away to show the details.
â— Key elements of this case Design: A single product with a professional market may stand out in the brand of a product.
Elements: Painting special patterns can be used to create good visual effects and push a product to a new market.
Promotional methods: The use of company logos and various fonts can maintain the continuity of product packaging.
â— Type: Redesigned original packaging â— Product: Wood exterior coating â— Material: Various color paper labels â— Specifications: 22.7 liters (5 gallons) canned â— Time: 2 months â— Content elements: Barcode, user profile, company Logo â— Market Target: Northwest U.S. and Canadian Waterfront Residential Households â— Sales Method: Advertising Flyers â— Keyword: Unique, Positive, Quality Assurance â— Design Intent: The design requires pushing the product while maintaining the current status of the product. A wider market.
â— Among the many brands, this paint product makes its own series with its eye-catching labels and logos.
â— Promotion methods: The Olympic logo and the torch-type paint pattern are all retained in the new design. Due to the limited sales scope of the product, other aspects of the design are deliberately different from other brands in the same category.
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Wind-resistant paint is a product used within a certain range. It is mainly used for the protection of exterior walls of wooden houses in the northwestern United States and Canada. The paint penetrates into the surface of the wood product, protecting it from the sea wind. The paint application process generally takes 6 months or more, and it can make wood products fade to gray. In the market, Olympic weather-resistant coatings are very successful, and customers expect it to become a leading brand in the industry.
â— Design analysis:
The problem of design stems from the nature of the product and its market. Because the product market has certain limitations, it is not enough to rely solely on advertising and promotional products. It should also allow labels to play a leading role. Due to the limited range of products used, new consumers need to be provided with sufficient information (in some parts of Canada, product descriptions need to be in French and English). Since the paint needs 6 months to be effective, photography effects cannot be used in the design planning.
â— Design and operation:
The survival of various products in the market competition is based on their industrial appearance, highlighting the practicality of the products. In the past, the same method was used for the design. Only the textual label was used on the packaging. Olympic Paint Company decided to highlight its natural wind erosion resistance and create a more elegant packaging design to make its products stand out in the fierce market competition and come to the fore. Therefore, the company hired Martha Ann Busser to paint the packaging design. Massa is an artist from Montara, California. His works integrate realism and romanticism. Since the product is used in a beach house, a seashore wooden house appears on the packaging pattern to maximize the role of weather-resistant coatings in the wooden structure. Due to limited space, the views of the seashore and the coastline are reflected through the glass of the doors and windows.
â— After the design:
The pattern on the package shows the effect of the paint after wind erosion (the process takes several years) and where the paint should be used. The ocean and coastal scenery are reflected through the glass on the windows. This is a very clever arrangement. If you use the distant view of the sea, you will be too far away to show the details.
â— Key elements of this case Design: A single product with a professional market may stand out in the brand of a product.
Elements: Painting special patterns can be used to create good visual effects and push a product to a new market.
Promotional methods: The use of company logos and various fonts can maintain the continuity of product packaging.
â— Type: Redesigned original packaging â— Product: Wood exterior coating â— Material: Various color paper labels â— Specifications: 22.7 liters (5 gallons) canned â— Time: 2 months â— Content elements: Barcode, user profile, company Logo â— Market Target: Northwest U.S. and Canadian Waterfront Residential Households â— Sales Method: Advertising Flyers â— Keyword: Unique, Positive, Quality Assurance â— Design Intent: The design requires pushing the product while maintaining the current status of the product. A wider market.
â— Among the many brands, this paint product makes its own series with its eye-catching labels and logos.
â— Promotion methods: The Olympic logo and the torch-type paint pattern are all retained in the new design. Due to the limited sales scope of the product, other aspects of the design are deliberately different from other brands in the same category.