In people's minds, glass bottles are the best choice for packaging peanut butter or jam products. However, Unilever’s well-known food brand “Jibao†peanut butter has innovatively applied three kinds of fascinating packaging to lead the new trend of food packaging.
Unilever currently markets two different types of peanut butter products: buttered peanut butter and chocolate peanut butter. "Squeeze Stix" is one of the special packaging designed for children. This package seals beautifully printed plastic materials on four sides and designs a tearing notch on the top of one end of the four sealed pouches to facilitate customers to extrude foods. Compared with traditional glass packaging, the advantages of this new packaging are self-evident: the weight is reduced, it is convenient to carry around and ready for use; the printing is more exquisite, achieve better shelf display effect to attract the customer's eye.
The second section of Teijin’s innovative packaging is “Squeeze Itâ€. “Squeeze It†packages peanut butter in a plastic hose. The top is designed with a unique wave shape, and the bottom has a pop-off cover to allow the product to stand upright on the shelf. This type of hose, which is widely used in many daily products, was first used in the packaging of peanut butter products. Customers can conveniently squeeze out the product through the hole design in the packaging lid. The seal of the packaging is also tampered with. Display effect. The use of hose packaging undoubtedly enables the product to be economical on the basis of convenient consumption, and the large-scale design of the double-sided hose increases the visual display effect.
There is also a package of transparent PET PET round bottles for the package. As a family-packaged product, a transparent plastic round bottle can be most directly presented to consumers in the appearance of a chocolate peanut butter product: beautiful color, smooth granules. The products use advanced filling technology to make the chocolate and peanut butter ingredients that are not blended with each other outline the appearance of dark brown and light yellow products, to the greatest extent to attract consumers, especially children's desire to purchase.
Comments:
How many kinds of packaging methods can the same product explain the product concept? Looking at Unilever, we can get a relatively perfect answer. In addition to taking on the role of protecting products, packaging also facilitates consumer consumption and promotes product sales. The above-mentioned packages of Jibao have undoubtedly done a great job in the above aspects.
At present, many businesses only use the size and color of the packaging to distinguish different types of products of the same type or similar types. This approach, while ensuring the uniformity of product packaging and brand appearance to a certain extent, has resulted in a diversity of packaging. Consumer convenience and promotion are lacking. Unilever's practice of assigning different specifications of the Shijibao products to different packaging forms has achieved a win-win situation for both consumers and businesses. We also hope that more end-user companies will be able to gain inspiration and give products more and better packaging.
Source: Packaging Machinery